Exciting Launch of the 3rd Harry Potter × DIANA Collaboration Collection

Harry Potter × DIANA Collaboration Vol.3

The eagerly awaited third release of the Harry Potter × DIANA collaboration is set to launch on April 29, 2026. This exciting collection comes from DIANA Co., Ltd., a renowned women's footwear and handbag brand based in Minato, Tokyo. Partnering with Warner Bros. Discovery Global Consumer Products, DIANA celebrates the magical world of Harry Potter, a franchise that will mark its 25th anniversary in 2026.

Exclusive Collection Launch

Starting this April, DIANA stores nationwide, along with Artemis by DIANA, Plus DIANA locations, and the official DIANA e-commerce website, will feature a range of special shoes and bags reflecting the enchanting universe of the Harry Potter series. For fans eager to grab these exclusive items early, a pre-sale will be held from April 24 to April 26 at DIANA’s Ginza flagship store and the official website (dianashoes.com).

This latest collection draws inspiration from various beloved themes within the franchise, focusing on the Weasleys' Wizard Wheezes, Love Potion, Pygmy Puff, and Hogwarts School of Witchcraft and Wizardry. It showcases a total of 16 different products including bags, shoes, and other accessories like umbrellas and eco-bag charms.

A Closer Look at the Themes

1. Weasleys' Wizard Wheezes Series
- Smartphone Shoulder Bag (Product code: KB6238H) - Price: ¥18,700 (tax included)
- Eco-Bag Charm (Product code: YT6242H) - Price: ¥6,050 (tax included)
- Umbrella (Product code: BC UM018H) - Price: ¥6,600 (tax included)
- Dad Sneakers (Product code: MF45539H) - Price: ¥25,300 (tax included), available in sizes 21.5-26.0 cm.
- Ballet Shoes (Product code: FA41326H) - Price: ¥19,800 (tax included), available in sizes 21.5-25.5 cm.

2. Love Potion Series
- Smartphone Shoulder Bag (Product code: KB6239H) - Price: ¥18,700 (tax included)
- Eco-Bag Charm (Product code: YT6243H) - Price: ¥6,050 (tax included)
- Long Umbrella (Product code: BC UM017H) - Price: ¥7,150 (tax included)
- Clear Heel Pumps (Product code: U16157H) - Price: ¥29,700 (tax included), available in sizes 21.5-25.0 cm.
- Glitter Sneakers (Product code: MF43538H) - Price: ¥22,000 (tax included).
- Flat Shoes (Product code: MR12134H) - Price: ¥20,900 (tax included).

3. Pygmy Puff Series
- Eco-Bag Charm (Product code: YT6244H) - Price: ¥6,050 (tax included)
- Knit Shoes (Product code: EI42864H) - Price: ¥19,800 (tax included).
- Sports Sandals (Product code: BL57537H) - Price: ¥25,300 (tax included).

4. Hogwarts Series
- Shoulder Bag (Product code: KB6237H) - Price: ¥17,600 (tax included) available in colors: Gryffindor, Slytherin, Hufflepuff, Ravenclaw.
- Long Umbrella (Product code: BC UM016H) - Price: ¥6,600 (tax included).

Advance Sale Details

The pre-sale will occur at the following dates and locations:

- Date: April 24 (Fri) at 11:00 AM to April 26 (Sun)
- Locations: DIANA Ginza Flagship Store and DIANA Official e-commerce website (dianashoes.com)

As a special incentive for those shopping during the pre-sale, customers purchasing any collaboration item will receive a free acrylic keychain and a set of five stickers. Note that the designs for these free gifts will be random, and supplies are limited, so don’t miss out!

Regular Sale Information

The regular launch date for these enchanting items is April 29, 2026. Customers can expect these products to be available at all DIANA stores, Artemis by DIANA outlets, Plus DIANA locations, as well as on the official DIANA website. Be sure to check with your nearest store, as not all locations may carry the full collection.

Special Promotional Campaigns

To celebrate this magical collaboration, customers spending over ¥50,000 in a single receipt, including at least one collaboration item, will receive a free mug. Additionally, every purchase of collaboration items will also include an “umbrella marker” as a complimentary gift, while supplies last. The umbrella marker designs will be random for online shoppers as well.

For any inquiries, customers can contact the DIANA customer service desk at 0120-40-4192, available on weekdays from 10 AM to 5 PM. Don't miss this opportunity to bring a piece of the Wizarding World into your life through this exclusive collaboration with DIANA!