#Japan #Neutrinos #Shinagawa #S Holdings #Energy Water Mist

NEUTRINOS Achieves New Sales Milestones on TikTok Live Commerce

S Holdings, a pioneer in enhancing everyday experiences through innovative technologies and businesses, has recently announced a significant milestone for its live commerce channel, "燕チャンネル" (Enyon Channel). Their collaboration with NEUTRINOS, a Korean skincare brand, has achieved impressive sales results with its flagship product, the "Energy Water Mist," reaching over 15,000 units sold and generating revenue exceeding 62 million yen.

The launch of NEUTRINOS on TikTok was marked by an exclusive live commerce sales contract, effectively positioning it as a leading product in the Japanese market. Starting from June 30, 2026, the product recorded sales of 10,000 units and 40 million yen within the initial months of its release. As the sales campaign continued, user engagement and feedback became a pivotal part of the marketing strategy, leading to a repeat sales effort that capitalized on existing customers' testimonials.

Customer-Centric Strategy Boosts Repeat Sales

The relaunch focused on highlighting user experiences, revealing practical usage methods and genuine feedback from current fans. By showcasing authentic reviews and sharing recommended application techniques, the channel demonstrated how the "Energy Water Mist" can be effectively integrated into daily skincare routines.

Engagement during live streams was notably vibrant, with comments resonating such sentiments as, "I can't go without this!" and "I'm stocking up!" This interaction reflects the product's sustained popularity among existing customers and its capability to attract new buyers.

Real-Time Interaction Enhances Purchase Experience

Live commerce on the Enyon Channel not only emphasizes product characteristics but also actively engages with viewers in real-time. This direct communication allows for immediate responses to customer inquiries about application methods and additional benefits of the Energy Water Mist. With an emphasis on genuine user feedback, potential buyers can better visualize the product's effectiveness before making a purchase decision.

The channel's approach to combining live commentary from satisfied users with detailed product demonstrations offers an engaging shopping experience, bridging customer connection and product knowledge effectively.

Unique Features of the Energy Water Mist

The "Energy Water Mist" is uniquely formulated with volcanic-derived ingredients known for their skin-soothing properties. Here are its key features:

• - Natural Ingredients: The volcanic ingredients help hydrate and refresh the skin, controlling shine and promoting a smooth complexion.
• - Gentle on the Eyes: An ideal choice for delicate eye areas, this mist can be used for hydration throughout the day, particularly during time spent on screens.
• - Convenient Use: Its lightweight, fine mist can be applied over makeup without causing smudges, making it perfect for quick hydration in the office or on the go.

About the Enyon Channel

As a leading player in TikTok Live Commerce, the Enyon Channel has rapidly gained popularity, thanks to S Holdings’ strategic marketing and engaging production quality. The channel operates under the S-LIVE JAPAN umbrella, specializing in creating impactful promotional experiences that drive sales across a wide array of products, from beauty to health. Notably, Enyon Channel has achieved first place in TikTok's Shop Star Rankings for nine consecutive months, showcasing its strong market presence.

Conclusion

The recent sales achievement not only reflects the effectiveness of live commerce in enhancing customer engagement and satisfaction but also illustrates a successful model for integrating user feedback into marketing strategies. Through maintaining strong connections with existing customers and responding to their needs, S Holdings ensures that the "Energy Water Mist" continues to thrive in the competitive beauty market. As live commerce evolves, their commitment to customer experience remains paramount.