Kirin's New Web Commercial with Ayami Nakajo
Kirin Beverage, led by President Hiroshi Inoue, is set to unveil its latest web commercial on April 6, 2026, introducing a brand-new series named "Kirin Gogo no Kocha Fruits & Ice Tea". Recognized as Japan's number one tea beverage, this series promises to add a refreshing twist to our daily lives with its fruity flavors (containing 7% juice).
The commercial features popular actress Ayami Nakajo, who captivates audiences in stylish office attire. Throughout the video, she demonstrates how "Kirin Gogo no Kocha Fruits & Ice Tea" serves not just as a beverage, but also as a delightful moment for rejuvenation amidst a busy work schedule. Ayami expresses the sentiment that indulging in this tea can elevate one's mood and provide a refreshing escape.
Highlights of the Web Commercial
One of the commercial's most striking features is Ayami's diverse wardrobe. Each outfit she dons symbolizes the theme of making delightful choices in our everyday lives. Within the single video, the seamless, rhythmic transitions of her outfits encapsulate the essence of vibrant daily rituals, making it visually captivating.
Behind the Scenes
Filming took place on a warm day that resonated with the cheerful spirit of spring. During the outdoor shoot, observant viewers might notice Ayami reacting to the signs of the season, such as pollen in the air, which adds a layer of relatability. She exudes positivity while showcasing various fashion choices suitable for working women during this delightful season, all while maintaining a bright smile throughout the shoot.
Commercial Information
- - Title: "Afternoon Refresh: Orange and Grapefruit" (15 seconds)
- - Release Date: April 6, 2026
- - YouTube Link: Watch here
- - Website: Kirin Official Site
New Key Visuals Released
Alongside the web commercial, new promotional visuals have been launched, showcasing the delightful taste and refreshing aftertaste that the product promises. Kirin aims to convey the beauty of fruity flavors through these visuals to a broader audience, enhancing the overall appeal of the new tea series.
Award-Winning Success
The "Kirin Gogo no Kocha Fruits & Ice Tea" has achieved remarkable milestone sales figures, recording 10 million units sold on its first day. Thanks to overwhelming positive responses, the product reached an impressive 20 million units sold by the following month, accounting for 90% of its annual sales target for 2025 within just four months of launch, totaling at 50 million units sold.
Moreover, it has been acknowledged in industry circles, being recognized in the "2026 Hit Forecast Beverage Category" by Nikkei Trendy and honored with the "Excellence Award" at the 2025 Food Hit Awards organized by the Japan Food Newspaper Association, making it one of the most observed fruit teas in the market today.
Note: The sales figures are based on the company's shipping numbers as of specific dates in 2025.