Global Launch of inne's New Nutritional Products at CIIE 2025
inne® Makes a Grand Entrance at CIIE 2025
The 8th China International Import Expo (CIIE) kicked off on November 5, 2025, in Shanghai, celebrating a multitude of international brands and innovative products. Among the notable participants was the prominent children's nutrition brand inne®, which showcased its commitment to advancing nutritional standards and product offerings for families globally. Under the exhibition theme of "Scientific Nutrition for a Shared Healthy Future," inne® capitalized on this international platform to present not only its innovative products but also its vision for enhanced nutritional standards.
One of the highlights of inne®’s exhibition was the global launch of two significant new products — inne® Women’s Liquid Calcium and inne® iFocus™ DHA. These products are strategically designed to address the specific nutritional challenges faced by children and their families, promoting a healthy environment from pregnancy through education.
Introducing the “Children's Calcium Quality Standard”
In a concerted effort to tackle prevalent issues in children's nutrition, inne® collaborated with JD Health to unveil the Children's Calcium Quality Standard. This new standard sets core indicators that define safety and suitability for children's calcium supplements, focusing on key areas such as “Calcium Source Safety,” “Dosage Form Suitability,” and “Formulation Purity.” By implementing this standard, inne® aims to foster the standardized development of nutritional products globally, ensuring that families have access to safe and effective supplements.
Targeted Innovations Addressing Unique Needs
The inne® Women’s Liquid Calcium product is noteworthy for its innovative approach to maternal health. It is the first liquid calcium specifically designed for simultaneous supplementation for mothers during pregnancy and breastfeeding, addressing crucial calcium absorption needs for both mothers and infants. This marks a significant advancement in the quality of nutritional products available for expecting and nursing mothers, ensuring that they receive the necessary nutrients without compromising convenience.
Alongside this, the inne® iFocus™ DHA has been created for school-aged children aged six and above, with a focus on enhancing cognitive function and learning efficacy. This product embodies the principles of 'Precision Nutrition,' catering to the developmental needs of children during their formative years. Through a carefully designed formulation, it supports not only physical growth but also academic performance, making it an essential addition to any child's diet.
Upholding Premium Quality Standards
inne® reinforces its commitment to quality by adhering to strict pharmaceutical standards backed by German research and development practices. The brand draws inspiration from natural foods and breast milk, leveraging over 180 global patents to deliver scientifically formulated nutrition. With research and development centers in Germany, Italy, the United States, and China, and the establishment of the inne® Nutrition and Health Institute, the brand continues to innovate and validate its products through collaborations with authoritative institutions.
During the expo, these introductions positioned inne® not just as a participant but as a leader in the field of children's nutrition, emphasizing the importance of quality and standardization in Nutra pharma. With the launch of these products, inne® hopes to not only meet but exceed the expectations of families worldwide, embedding nutritional health into the very fabric of everyday life.
The expo marked a significant milestone for inne®, illustrating the brand's forward-thinking approach and commitment to addressing the health needs of future generations. As they look towards expanding their outreach and solidifying their presence in the international market, it is apparent that inne® is set to lead the way in children's nutritional health innovation.