Cheering for a Fresh Start: Asken Launches Advertising Campaign at Shibuya Station

A Fresh Start with Asken: New Advertising Campaign

As the blossoms begin to bloom and the energy of spring fills the air, many people prepare to embark on new journeys in life. To support those starting anew, Asken, the Japan-based company behind the popular AI meal management app 'Asuken,' is launching an inspiring advertising campaign in one of Tokyo's busiest transport hubs—Shibuya Station. From March 23 to March 29, 2026, commuters can catch a glimpse of 'Mirai-san,' the friendly nutritionist mascot of Asuken, as she shares her encouraging message for those welcoming fresh changes.

Embracing New Beginnings with Mirai-san

With over 13 million members, Asuken is the leading AI meal management app in Japan. The ad campaign aims to remind everyone of the importance of staying healthy during significant life transitions. As spring ushers in new challenges and opportunities, Mirai-san emphasizes that she is always nearby, watching over everyone’s journey towards better health.

The advertisements will be prominently displayed at key locations within Shibuya Station, including near the Tokyo Toyoko Line's Miyamasuzaka East Exit and the Hachiko Exit of the Tokyu Den-en-toshi Line.

Supporting New Beginnings: Referral Campaign

In tandem with the ad campaign, Asken will also introduce the 'Asuken Friend Referral Campaign' designed to engage friends and family in building better health habits together. For every referral made, both the referrer and the new user will receive a 100 yen Amazon gift code. This initiative encourages individuals to embark on their health journeys collectively, emphasizing the social aspect of wellness as they adapt to their new lifestyles.

Campaign Highlights

- Referral Rewards: For every friend that joins through a referral, the referrer receives a 100 yen Amazon gift card for up to five friends.
- New User Benefits: Every new member joining Asuken will also get a 100 yen Amazon gift card and 30 days to trial the premium features of the app, instead of the usual 7 days.
- Campaign Duration: The promotional event runs from March 23, 2026, at 10:00 AM until April 6, 2026, at 11:59 PM.

The AI Meal Management App: Asuken

Asuken revolutionizes how users manage their meals by utilizing smart technology to enhance their dietary choices. Users can simply scan their meals or food barcodes to receive instant feedback on calorie and nutrient intake. With more than 150,000 preloaded meals and the ability to track consumption of 14 different nutrients, Asuken aids users in adjusting their diets to meet personalized goals.

With its innovative technology, Asuken aspires to be an 'expert nutritionist' for every individual, aiming to promote healthier eating habits across all stages of life. The app accommodates different dietary preferences, backed by nutritionists' insights to elevate users' decision-making capabilities regarding their food choices.

Notable Achievements

Asken has garnered numerous accolades, including recognition for its innovative services from Japan’s Prime Minister award and several 'Best of' titles in app stores. With an impressive growth of users and recognition in health assistance categories, Asuken stands as a testament to how both nutritional science and technology can ameliorate personal health management.

For those interested in experiencing better nutrition management, the Asuken app is available for free on both iOS and Android devices. Users can download it from App Store or Google Play.

Conclusion

Asken's marketing initiative at Shibuya Station not only promotes awareness of healthy eating through the charming character of Mirai-san but also invites the community to partake in their health journeys together. As Asken encourages individuals to cherish new beginnings, they reinforce that nutritional support is always within reach. Asken aims to keep everyone healthy and motivated through life’s transitions, making every meal count.

For inquiries about the advertisement, please refrain from contacting station staff.
Note that display content and periods may change without prior notifications.