Paze's Innovative Launch Campaign Takes Top Honors at 2025 Digiday Media Awards

Early Warning Services, LLC, in collaboration with media agency Noble People, YouTube video solutions partner Nomology, and creative agency SPCSHP, marked a major milestone by winning the inaugural Best Use of YouTube at the 2025 Digiday Media Awards for their groundbreaking campaign that introduced the PazeSM checkout system. This award sheds light on how effective teamwork, creativity, and strategic planning can elevate a brand in a crowded market.

The Paze campaign aimed to revolutionize online transactions by providing an efficient checkout solution for banks and credit unions, developed by the same company known for Zelle.® By leveraging humor and relatability, the campaign tapped into the collective joy of online shopping, positioning Paze as a go-to solution for hassle-free transactions.

Campaign Strategy and Execution

The campaign’s success rested on a multifaceted strategy that skillfully combined YouTube’s potent advertising formats with precise targeting, real-time optimization, and robust brand safety measures. According to Andrea Gilman, Chief Marketing Officer of Early Warning Services, bringing a new brand to life in an established field necessitates more than a media buy; it requires a compelling narrative, profound audience understanding, and exceptional partners.

Megan Hennelly, Media Director at Noble People, noted that this initiative saw an impressive 120% increase in ad recall and a 65% increase in brand awareness—significant feats for brand recognition in a mature category.

To achieve these results, the campaign employed a mix of skippable and non-skippable video ads, integrated YouTube TV, and utilized competitive conquesting alongside continuous optimization through Nomology's Performance Optimization Engine. Each phase of the project was geared toward ensuring brand safety and maintaining consumer relevance.

Rich Knopke, Head of Sales at Nomology, commented on the rewarding partnership throughout the campaign, highlighting that the recognition from Digiday serves as a fitting honor for the team’s hard work. His enthusiasm reflects how Nomology's unique technology framework can amplify brand performance and optimize media value.

Understanding Paze

Paze itself stands as an innovative online checkout solution designed to streamline payments for consumers while purchasing online. It aggregates multiple credit and debit cards into a single wallet, thus mitigating the common frustration associated with manual card input. This resolves numerous long-standing challenges within e-commerce, enhancing user experience for both customers and merchants. To date, Paze has incorporated over 150 million credit and debit cards into its platform, showcasing robust adoption and consumer trust.

For more information about Paze and its offerings, visit www.paze.com. Operated by Early Warning Services, LLC, Paze aims to reshape the online payment landscape by introducing seamless transactions that cater to modern consumer needs.

About the Collaborative Agencies

Nomology specializes in performance media specifically tailored for YouTube, offering transparent pricing models and proprietary optimization technology to unlock better advertising results. The agency prides itself on crafting effective and brand-safe YouTube campaigns at scale, focusing on measurable success.

Noble People, based in New York, is an award-winning media agency that synergizes creativity with data insights to achieve remarkable business outcomes. The agency focuses on creating communication strategies that integrate paid, owned, and social media effectively.

SPCSHP, founded in 2000, consists of a talented collective that explores new engagement strategies. As part of the MSQ network, SPCSHP emphasizes human connections, crafting stories that resonate with audiences through innovative content creation.

As Paze continues to carve its niche within the digital wallet sector, its commendable achievements in the realm of marketing underscore the essential interplay between technology and consumer engagement in today’s fast-evolving digital landscape.