#Japan #Tokyo #At Home #Smart Application #Moving Companies

At Home Enhances 'Smart Application' Service with New Partnerships

At Home Co., Ltd., based in Ota City, Tokyo, has introduced significant improvements to its online rental application platform, known as 'Smart Application.' Recently, the company announced partnerships with two notable moving service providers: Art Moving Center, headquartered in Osaka City, and Heart Moving Center, located in Katsushika, Tokyo. This collaboration aims to simplify the moving process for applicants and enhance satisfaction for real estate agencies.

Enhancing Convenience for Renters

The integration of these moving companies means that renters can smoothly navigate the process of moving while applying for rental properties online. The partnerships not only streamline the transition for applicants but also help real estate companies boost their service ratings and customer satisfaction. The 'Smart Application' system's goal is to create a more user-friendly experience for those searching for housing, ultimately leading to increased efficiency within the real estate industry.

Expanding Services

As of May 2025, in addition to Art Moving Center and Heart Moving Center, the 'Smart Application' has other collaborations with various service providers, creating a comprehensive ecosystem. These include:

• - Sakai Moving Center (Osaka, Sakai City) - Moving Services
• - DUAL Holdings (Tokyo, Shinagawa City) - Lifeline Agency Services
• - Next Communications (Osaka, Osaka City) - Lifeline Agency Services

With the additional partnerships, applicants can now easily submit their information—including name, address, workplace, and emergency contacts—directly to moving companies, rental guarantee firms, and insurance providers. This means fewer applications to fill out and a smoother transition into their new homes.

Addressing Industry Challenges

The collaboration was initiated in response to several challenges faced by various stakeholders in the rental application process:
1. Real Estate Management Companies and Agencies: These companies often have to manually input application data into their systems, which is a cumbersome task.
2. Rental Applicants: When moving, renters must interact with several entities: submitting applications to landlords, rental guarantee companies, and companies that handle utilities like gas, electricity, and internet. This creates redundancy, as they often fill out multiple forms.
3. Moving and Utility Service Providers: Delays can occur if there's any misinformation or errors in the application forms, leading to a prolonged process.

To alleviate these issues, At Home plans to expand its partnerships with other relevant firms in the sphere of housing and moving, thus pushing forward the digitalization of the entire rental application process. Their focus aims to elevate customer success through enhanced service delivery.

Overview of the 'Smart Application' System

The 'Smart Application' is a streamlined online service that allows potential renters to submit their application through a dedicated online form. By integrating the services of rental guarantee companies, insurance providers, and moving companies within the platform, At Home facilitates a paperless process for real estate agencies. According to feedback from property managers, the system has significantly improved operational efficiency and convenience in data management.

At Home's 'Smart Solutions' Initiative

Through innovative technology applications, At Home seeks to enhance the efficiency and smoothness of real estate operations. This includes everything from inquiries about properties to viewing schedules, applications, and contract explanations. By supporting real estate agencies, At Home aims to transform daily tasks into more streamlined, effective processes.

As At Home continues to develop products and services aimed at improving operational productivity across more than 61,000 affiliated stores nationwide, the company remains committed to invigorating the real estate industry through IT advancements and digital transformations.