BRP Earns 17 Design Awards in 2024, Highlighting Innovation and Excellence
In 2024, BRP Inc. (TSX: DOO, NASDAQ: DOOO) proudly celebrates its success in the design realm, as the company clinched an impressive total of 17 design awards. These accolades are significant milestones, demonstrating BRP’s unyielding dedication to innovation and design excellence. The crowning achievement of the year was five prestigious GOOD DESIGN Awards, recognizing the brand's ability to merge aesthetics with functionality and sustainability in its product offerings.
The spotlight shines on several standout products that underline BRP’s commitment to improving user experiences and redefining powersports. The Sea-Doo Spark is one such example that continues to lead the pack in the personal watercraft segment. This model is celebrated for its fun, accessibility, and memorable experiences it offers to riders of all levels. Enhancements seen in the newest Spark model include increased comfort and better hull dynamics without compromising on affordability. Notably, it features a cutting-edge Exoskel™ design which balances lightweight construction with the use of recyclable materials, emphasizing BRP's commitment to sustainable practices while delivering performance.
Next, the Can-Am Maverick R has taken off-road performance to exhilarating new heights. Showcasing race-inspired innovation, the Maverick R offers unparalleled balance, comfort, and power. Carefully scrutinized design ensures that every ride delivers an unmatched experience. With a driver-centric interior that boasts an ergonomically crafted layout, including a 10.25-inch digital touchscreen, the Maverick R sets a new benchmark for off-road adventures with its striking aesthetics and practicality.
The Can-Am Outlander Pro also stands out as a powerful tool designed for heavy-duty tasks. Built for versatility and durability, it is equipped with a robust Rotax engine and offers exceptional storage flexibility, making it ideal for farmers and landowners alike. Its modular design allows for simple accessory integration, rendering it customizable to meet diverse work requirements. Sustainability is equally important to this model, with its commitment to using sustainable materials alongside powerful performance capabilities.
Offering a new twist to winter adventures, the Ski-Doo Grand Touring Electric promises an emissions-free snowmobiling experience suitable for both novices and seasoned riders. This innovative vehicle communicates a sense of purity and simplicity, allowing riders to experience the peaceful sounds of nature rather than a roaring engine.
For unforgettable aquatic adventures, the Sea-Doo Switch Cruise Limited excels, presenting nearly 100 customizable options. Ideal for family outings, features such as enhanced ambient lighting, premium materials, and an integrated sound system elevate the experience, ensuring both comfort and enjoyment on the water.
Beyond the GOOD DESIGN Awards, BRP’s 2024 product line gained further recognition, earning accolades from renowned competitions such as the Red Dot Awards and iF Design Awards. The Sea-Doo Spark, part of this celebrated lineup, was recognized for its innovative design and user accessibility, while the Sea-Doo Spark Trixx earned lauds for its acrobatic prowess. Other honored products like the Ski-Doo Grand Touring Electric and the Lynx Adventure Electric support BRP’s commitment to sustainable exploration and rider safety.
With such a remarkable year behind it, BRP enters 2025 with momentum and a commitment to continuing its legacy of excellence in the powersports industry. The company believes that the synergy between design, engineering, and product strategy is crucial to create extraordinary experiences for its customers. As expressed by Denys Lapointe, Chief Design Officer, the passion manifested in their designs reflects the ethos of pushing boundaries to shape the future of powersports.
In essence, BRP’s 2024 design accolades not only acknowledge the innovative prowess in product development but also underline their promise in creating exciting, sustainable, and user-centered experiences for riders worldwide.
Founded on over 80 years of tradition in ingenuity and consumer focus, BRP Inc. produces a thrilling array of powersports products including Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, and Can-Am on and off-road vehicles. Their extensive portfolio encompasses everything from boats to marine propulsion systems, thereby paving the road for limitless adventures and experiences for outdoor enthusiasts across the globe.
The spotlight shines on several standout products that underline BRP’s commitment to improving user experiences and redefining powersports. The Sea-Doo Spark is one such example that continues to lead the pack in the personal watercraft segment. This model is celebrated for its fun, accessibility, and memorable experiences it offers to riders of all levels. Enhancements seen in the newest Spark model include increased comfort and better hull dynamics without compromising on affordability. Notably, it features a cutting-edge Exoskel™ design which balances lightweight construction with the use of recyclable materials, emphasizing BRP's commitment to sustainable practices while delivering performance.
Next, the Can-Am Maverick R has taken off-road performance to exhilarating new heights. Showcasing race-inspired innovation, the Maverick R offers unparalleled balance, comfort, and power. Carefully scrutinized design ensures that every ride delivers an unmatched experience. With a driver-centric interior that boasts an ergonomically crafted layout, including a 10.25-inch digital touchscreen, the Maverick R sets a new benchmark for off-road adventures with its striking aesthetics and practicality.
The Can-Am Outlander Pro also stands out as a powerful tool designed for heavy-duty tasks. Built for versatility and durability, it is equipped with a robust Rotax engine and offers exceptional storage flexibility, making it ideal for farmers and landowners alike. Its modular design allows for simple accessory integration, rendering it customizable to meet diverse work requirements. Sustainability is equally important to this model, with its commitment to using sustainable materials alongside powerful performance capabilities.
Offering a new twist to winter adventures, the Ski-Doo Grand Touring Electric promises an emissions-free snowmobiling experience suitable for both novices and seasoned riders. This innovative vehicle communicates a sense of purity and simplicity, allowing riders to experience the peaceful sounds of nature rather than a roaring engine.
For unforgettable aquatic adventures, the Sea-Doo Switch Cruise Limited excels, presenting nearly 100 customizable options. Ideal for family outings, features such as enhanced ambient lighting, premium materials, and an integrated sound system elevate the experience, ensuring both comfort and enjoyment on the water.
Beyond the GOOD DESIGN Awards, BRP’s 2024 product line gained further recognition, earning accolades from renowned competitions such as the Red Dot Awards and iF Design Awards. The Sea-Doo Spark, part of this celebrated lineup, was recognized for its innovative design and user accessibility, while the Sea-Doo Spark Trixx earned lauds for its acrobatic prowess. Other honored products like the Ski-Doo Grand Touring Electric and the Lynx Adventure Electric support BRP’s commitment to sustainable exploration and rider safety.
With such a remarkable year behind it, BRP enters 2025 with momentum and a commitment to continuing its legacy of excellence in the powersports industry. The company believes that the synergy between design, engineering, and product strategy is crucial to create extraordinary experiences for its customers. As expressed by Denys Lapointe, Chief Design Officer, the passion manifested in their designs reflects the ethos of pushing boundaries to shape the future of powersports.
In essence, BRP’s 2024 design accolades not only acknowledge the innovative prowess in product development but also underline their promise in creating exciting, sustainable, and user-centered experiences for riders worldwide.
Founded on over 80 years of tradition in ingenuity and consumer focus, BRP Inc. produces a thrilling array of powersports products including Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, and Can-Am on and off-road vehicles. Their extensive portfolio encompasses everything from boats to marine propulsion systems, thereby paving the road for limitless adventures and experiences for outdoor enthusiasts across the globe.
Topics Consumer Products & Retail）
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