#Japan #Tokyo #Sustainable #Titanium #24Bottles

24Bottles' New Arrival: The Titanium Collection

Italian bottle brand 24Bottles has unveiled a remarkable addition to its offerings—the Titanium Collection, launched on February 10, 2023. This new line stands out for its commitment to lightness, functionality, and sheer aesthetic beauty, marking a significant evolution in sustainable drinking solutions.

The inspiration for the collection stems from titanium, a material revered for its extraordinary lightweight properties and ability to preserve the inherent taste of beverages. Weighing in at only 167 grams, each bottle in this collection boasts the capability to keep drinks hot for up to 12 hours and cold for 24 hours. This presents a game-changer for those looking to combine sustainability with style in their daily lives.

Exploring the Colors of the Titanium Collection

The Titanium Collection is offered in four captivating colorways, each named to start with the letter 'A', emphasizing the core values of depth, innovation, endless potential, and purity that resonate throughout the brand. Their names and meanings are as follows:

1. ABYSS: This color embodies the pursuit of the most profound and mysterious realms, reflecting an eternal curiosity about the unknown. The curves of the bottle evoke the deep allure of uncharted depths.

2. ASTRA: A nod to the aspirations that reach towards infinity, inviting users to explore new worlds. Every detail intends to inspire a longing to go beyond horizons.

3. AURA: Inspired by the pursuit of novel solutions for nature’s rejuvenation, this hue symbolizes the choice that lightens the future. Its design is a continuous result of innovation.

4. AVANT: An homage to avant-garde creativity and pioneering spirit, this color represents innovative ideas. The material itself expresses a refined vision of the future.

Product Details

• - Volume: 500ml
• - Weight: Approximately 167g
• - Price: ¥19,800 (including tax)

Retail Availability

The Titanium Collection is available at various locations:

• - Y-Yacht Store 麻布台ヒルズ

Address: 1-3-1 Azabu-dai, Minato-ku, Tokyo, 4F Tower Plaza
Phone: 03-6426-5818

• - Y-Yacht Store 松坂屋名古屋店

Address: 3-16-1 Sakae, Naka-ku, Nagoya, 6F Main Building
Phone: 080-2626-6554

• - Online Shop: Y-Yacht Store

• - La Cucina Felice 渋谷店

Address: 2-21-1 Shibuya, Shibuya-ku, Tokyo, 5F Shibuya Hikarie ShinQs
Phone: 03-6427-1604 (Ext. 1503)

About 24Bottles

Founded in Bologna, Italy, in 2013, 24Bottles was born out of the desire to reduce single-use plastic bottles on a daily basis. Their mission is to merge sophisticated design with remarkable lightweight and high quality to foster accountability toward sustainable living choices.

In 2020, the brand acquired B Corp certification, one of the most stringent international business certifications for social and environmental impact. This recognition places them among the growing number of brands, particularly in fields like apparel, striving for sustainability.

FILL THE CHANGE

24Bottles is more than just a bottle; it’s a representation of personal style and a catalyst for change.
* "Empty the bottle, refill it" - each small action contributes toward establishing new habits and fostering awareness for a brighter future concerning our planet and resources.

Through their carefully curated selection of products, Y-Yacht Co., Ltd., as the official distributor, aims to bridge new living styles while promoting sustainable lifestyles across the Japanese market.