#Japan #Shinagawa #Nekojita Fuu Fuu #Yukai Engineering #OPEN UP Project

The Launch of 'Nekojita Fuu Fuu'

After a remarkable journey throughout five years since its concept model's inception, the highly anticipated product 'Nekojita Fuu Fuu' has finally been brought to life by Yukai Engineering, thanks to the collaborative efforts of the Toyo Seikan Group Holdings. This development is a part of the group’s initiative aimed at fostering a sustainable future called the 'OPEN UP! PROJECT,' which emphasizes open innovation. The new iteration of 'Nekojita Fuu Fuu' is set to hit the shelves in late June 2025, initially targeting general consumers while also focusing on B2B opportunities for cafes, restaurants, and food and beverage manufacturers as a special novelty item.

The genesis of the 'Nekojita Fuu Fuu' was driven by a necessity—a solution for individuals with a heightened sensitivity to hot foods and beverages. Shinpei Miki, the head of the Innovation Promotion Office at Toyo Seikan Group Holdings, expressed the unique challenge they confronted with this product development. Unlike traditional packaging, which typically emphasizes keeping contents warm, this project centers around cooling hot items down. The concept model was developed in 2020, and based on this initial challenge, significant advancements have led us to the refined product we now proudly introduce.

The 'Nekojita Fuu Fuu,' a charming miniature robot, latches onto the edge of common tableware. Once activated, it utilizes a small fan to create a gentle breeze, cooling down dishes and drinks to a safer temperature. Users can switch between a constant airflow setting and a randomized mode, enhancing the interaction and enjoyment for families with children who often require assistance in cooling their food and beverages. By adding this layer of comfort to dining experiences, 'Nekojita Fuu Fuu' aims to delight all the “nekojita” (cat-tongued) individuals around the world.

Crowdfunding Initiative

To drum up excitement prior to general sales, Yukai Engineering is launching a crowdfunding campaign. This initiative will run for 45 days, from April 15 to May 29, 2025, utilizing three platforms: Kibidango and Green Funding for residents in Japan and Kickstarter for international supporters. This multifaceted approach ensures that everyone can be part of this innovative product's journey.

The OPEN UP! PROJECT Explained

Toyo Seikan Group initiated the 'OPEN UP! PROJECT' in 2019, leveraging over 100 years of expertise in packaging technology to tackle various social challenges and contribute to a sustainable lifestyle. Through this project, the group aims to continually seek solutions to contemporary issues and foster innovative products that address less apparent needs and enhance the quality of life for individuals everywhere.

The Toyo Seikan Group, a comprehensive packaging manufacturer, specializes in materials like metal, plastic, paper, and glass, serving various industries with diverse packaging needs. With a mission to uphold long-term sustainable values, the group established their 'Long-term Management Vision 2050' in 2021, focusing on creating a secure and prosperous future for global citizens through every aspect of their operations.

Founded in 1917, the Toyo Seikan Group includes 45 domestic companies and 49 overseas entities, employing about 20,000 individuals. The projected consolidated revenue for the fiscal year ending March 2025 stands at ¥922.5 billion, underscoring the group's strong position in the packaging industry.

To learn more about the innovative 'Nekojita Fuu Fuu' project and updates on its crowdfunding campaign, visit the respective crowdfunding pages on Kibidango, Green Funding, and Kickstarter.