#United States #Denver #Bagels #Hot Honey #Einstein Bros.

Einstein Bros. Bagels Introduces Hot Honey Shmear

Einstein Bros. Bagels, the leading retail bagel chain in the United States, is excited to announce the launch of its new Hot Honey Shmear. This delicious, limited-time offering aims to awaken breakfast lovers’ taste buds by adding a sweet-spicy touch to their beloved bagels. As hot honey continues to gain traction in the culinary world, Einstein Bros. positions itself at the forefront of this delightful trend, particularly at breakfast time.

The 'Swicy' Trend in Breakfast

The term 'swicy,' a blend of sweet and spicy, has emerged as one of the hottest culinary trends in recent years. With hot honey appearing on more than 11% of U.S. restaurant menus and experiencing a growth of nearly 230% over the past four years, its popularity is undeniable. The launch of this shmear also signifies the brand's dedication to innovating breakfast options and catering to the evolving tastes of customers.

Jessica Serrano, the Chief Marketing Officer at Einstein Bros. Bagels, highlights the versatility of bagels, stating, "Bagels have always been the most versatile breakfast platform because they're the perfect canvas for big, bold flavors. Hot honey is having its moment, and we're bringing it to breakfast, where our guests crave bold, interesting flavors. The Hot Honey Shmear delivers that perfect sweet-heat punch that makes every bite worth paying attention to."

What’s Inside the Hot Honey Shmear?

The new Hot Honey Shmear combines the chain’s signature double-whipped cream cheese with the vibrant flavor profile of hot honey. This creative blend offers a delightful experience for those who love to add a kick to their breakfast. It's available to elevate any bagel or as part of two enticing new sandwiches: the Hot Honey Egg Sandwich and the Hot Honey Nova Lox Sandwich. These offerings provide multiple ways for customers to indulge in the sweet-heat experience throughout the day. Customers will also have the opportunity to purchase tubs of the shmear in-store to take the deliciousness home.

Availability and How to Order

The Hot Honey Shmear is rolling out now at participating locations across the country for a limited time. Customers can order in-store, through the Einstein Bros. website, or via the mobile app, ensuring that it’s easier than ever to grab this exciting new addition to their breakfast routine.

Einstein Bros. Bagels aims to be a part of customers' mornings by not only providing fresh-baked bagels but also enhancing the breakfast experience with new flavors and combinations that keep dining exciting.

Conclusion

With the introduction of the Hot Honey Shmear, Einstein Bros. Bagels is not just adapting to current culinary trends, but actively shaping the morning dining landscape by infusing classic bagel offerings with inventive taste experiences. Whether you're a die-hard breakfast fan or just looking to switch up your morning routine, this new shmear is definitely worth a try before it’s gone!

To discover your nearest Einstein Bros. Bagels location and to keep up with the latest offerings, visit www.einsteinbros.com.