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GENOVA Revamps SMARTOne: A Leap Forward in Medical Reservation Systems

GENOVA, a Tokyo-based health tech company, has taken a significant stride by revamping its core SaaS product: the SMARTOne medical reservation system. Set to launch its new version in August 2025, this update aims to address the current challenges facing medical institutions, including increasing competition and diverse patient needs.

Background

In recent years, hospitals and clinics in Japan have encountered a rapidly changing environmental landscape. The growing competition, alongside varying patient demands, has made it increasingly difficult for these medical facilities to reliably acquire new patients. A recent report by Teikoku Databank revealed a record high in bankruptcies, closures, and discontinuations in the medical sector in 2024, highlighting an exceptionally challenging economic situation for healthcare institutions.

Among these challenges, small and medium-sized hospitals and clinics are particularly pressed to balance operational efficiency with profitability under limited resources. There's an urgent need for optimizing appointment management to enhance operational efficiency and reduce opportunity loss. Digital transformation is becoming essential, especially in traditionally manual tasks like appointment confirmations and cancellations.

With its commitment to the “Clinic Automation Initiative,” GENOVA has been working to digitally connect pivotal medical service processes such as appointments, consultations, treatments, and billing. The updated SMARTOne system is designed to provide greater flexibility and enhanced functionality, making it possible for more healthcare facilities to achieve both operational efficiency and improved patient satisfaction.

Key Features of SMARTOne

1. Enhanced Patient Acquisition:
SMARTOne integrates direct booking options via Google search and maps, facilitating immediate reservations. The system also supports appointment reminders through LINE, promoting ongoing patient engagement and driving both new and returning patient visits effectively.

2. Flexible Reservation Management:
It offers a user-friendly interface that allows for one-minute interval bookings tailored to various medical services, such as consultations, procedures, aesthetics, and vaccinations. This flexibility helps prevent overbooking while maintaining a balance between diagnostic efficacy and patient satisfaction.

3. Reduced Staff Workload:
By efficiently linking with over 60 types of electronic health records and billing systems, SMARTOne automatically updates patient information and streamlines processes from check-in through to billing, addressing staffing challenges effectively.

Future Prospects

Moving forward, GENOVA is committed to strengthening support for the implementation and utilization of SMARTOne in community-based healthcare institutions, particularly smaller facilities dealing with structural issues such as an aging population and workforce shortages. By leveraging technological capabilities, they aim to offer sustainable management solutions while ensuring high-quality medical care in the face of ongoing challenges.

About GENOVA

Founded in July 2005, GENOVA has positioned itself with the mission of creating a healthy society by connecting people with healthcare. The company is actively addressing Japan's healthcare challenges, including the shortage of medical professionals due to an aging population and the rising costs associated with national healthcare. By providing innovative solutions, GENOVA strives to reduce patient anxiety and dissatisfaction related to healthcare access, thereby contributing to building a healthier society.

For more details about GENOVA and its services, visit their official website.