soel's Tanabata Initiative: Creating Products from Customer Wishes

soel's Annual Tanabata Initiative

Every year, soel, a holistic beauty brand under Lohb, holds a cherished Tanabata campaign, which runs until July 14, 2026. This initiative encourages customers to share their heartfelt wishes, ideas for new products, and feedback via the official soel LINE account.

To participate, customers simply need to send the keyword "Tanabata" along with their wish through the chat screen. Those participating will receive a 15% discount coupon that can be used in the online store until the end of July 2026. Wishes can range from skin care concerns to suggestions for new items, events, or even live Instagram sessions. Every piece of input is invaluable in shaping the future of the brand.

The Meaning Behind the Tanabata Wishes

The Tanabata celebration typically revolves around the theme of wishes and dreams, aligning perfectly with soel's mission of incorporating customer feedback into meaningful product development. Over the years, the brand has successfully transformed customer suggestions into actual products, proving that every voice matters in its creative process. For instance, many have expressed desires for specific scents, the relaunch of favorite items, or multifunctional products that suit on-the-go lifestyles.

As one satisfied customer mentioned, "I wish I could have my favorite scent again," while another added, "I want products that can be conveniently used while traveling or at events!" Such insights directly inform and enrich soel's offerings, contributing to a strong connection between the brand and its consumers.

Exciting New Offer: Summer Coffret 2026

This year’s Summer Coffret 2026 features an exceptional collection designed to meet customer feedback about summer essentials. Priced at ¥15,000, this limited edition set includes:

- Seasonal LIVING-OIL Fresh Citrus Soap (100mL)
- Seasonal LIVING-OIL Booster Oil (30mL)
- Exclusive LIVING-OIL Body Mist (150mL)
- Fabric Mist Powdery Wood (100mL)
- soel’s Original Travel Pouch

The full value of this luxurious set exceeds ¥20,000, making it a fantastic deal that integrates customer requests for travel-friendly and lifestyle-enhancing products. After its release on June 22, 2026, the covetable set sold out in just two weeks, showcasing the high demand. A restock is on the way, slated for July 22, 2026, with updates available on their official online store and Instagram.

UV Skin Base: Customer Vision in Reality

Another product born from customer feedback is the UV Skin Base. Many voiced their desire for a gentle, skin-friendly sunblock that could also serve as a makeup base. With a non-chemical formula that is fragrance-free and easily removable with soap, this product aligns seamlessly with everyday skincare routines. Customers appreciate how this sunscreen goes beyond mere protection, offering a more holistic view of skincare that addresses their needs.

Building a Brand Together

At its core, soel strives to grow a brand that resonates deeply with its community. The Tanabata initiative encapsulates their philosophy of listening to and acting on customer feedback. By engaging customers in this way, soel not only reinforces its commitment to quality but also ensures that each product holds significance for users. As the company looks ahead, new initiatives that incorporate customer wishes are already in the works, promising that the desires shared during Tanabata will eventually be realized in the form of innovative new offerings.

Summary of Tanabata Initiative

- Event: soel Tanabata Initiative 2026
- Duration: July 7, 2026, 12:00 - July 14, 2026, 23:59
- How to Participate: Send the keyword "Tanabata" along with your wish via the official soel LINE chat.
- Reward: 15% off coupon for all participants.
- Valid Until: End of July 2026
- Customer Examples of Wishes: Requests for new products, events, Instagram live sessions, and restocks of popular items.