#Japan #Tokyo #National Theatre #Epos Card #Traditional Arts

Introducing the National Theatre Epos Card

In a unique collaboration with the Independent Administrative Institution Japan Arts Council, Marui Group has announced the launch of the National Theatre Epos Card. This innovative credit card aims to connect Japan’s invaluable traditional arts with future generations while supporting the National Theatre.

What is the National Theatre Epos Card?

The National Theatre Epos Card embodies the vision of preserving and promoting Japan's unique traditional arts, such as Kabuki, Bunraku, and Noh. It integrates a mechanism that allows cardholders to contribute to the National Theatre simply through their everyday purchases. A portion of the points earned from card usage will be donated to support the activities of the National Theatre, making this card not just a means of payment but also a vehicle for cultural support.

Features of the National Theatre Epos Card

1. Support Upon New Membership: For each new Epos Card applicant, Marui Group will contribute 1,000 yen to the Japan Arts Council.
2. Ongoing Support with Usage: For every purchase, 0.1% of the total expenditure is donated to the Japan Arts Council. Cardholders earn points for every 200 yen spent (1 point earned is equivalent to a 0.5% cashback).

Card Design Collection

• - Kagami Shishi: This design features the “Kagami Shishi” made by Heikushida Nakato, a symbol representing the history of the Theatre. It greets guests at the main lobby of the National Theatre.

• - Traditional Arts Motifs: The design is firmly rooted in various traditional Japanese arts, including Kabuki and Noh, reflecting their richness.

• - Hannya-chan: The original character “Hannya-chan” from the National Noh Theatre makes an appearance on the Epos Card, adding a playful twist to the card’s design.

• - Family Crest Theme: A refined design inspired by the National Theatre’s emblem (Ten-nyo Mon), offering a chic aesthetic that resonates with tradition.

Special Perks for New Cardholders

New cardholders who spend at least 100,000 yen including tax within three months of activation will receive a replica backstage slipper and pouch. These items, inspired by the actual slippers used by performers, offer a unique opportunity to experience the excitement and tension of stepping onto the National Theatre stage from the comfort of home.

The Independent Administrative Institution Japan Arts Council

This organization oversees various venues such as the National Theatre, the National Entertainment Hall, the National Noh Theatre, and the National Bunraku Theatre. Its mission is to conduct performances while training successors and engaging in research to ensure Japan's traditional arts are preserved and promoted.

Although the primary venues are currently undergoing renovations, performances continue at other sites, allowing traditional arts to thrive.

Marui Group's Commitment to Support Those with Passion

Marui Group operates under the philosophy of “economy driven by passion,” aiming to facilitate businesses that support people's interests. By turning personal consumption into a force for social good, Marui Group strives to create a symbiotic relationship between profits and positive impact. Initiatives like the donation-compatible Epos Card have gained significant traction, expanding to over 21 projects and 110,000 members by September 2025.

Conclusion

The National Theatre Epos Card is not just a financial tool; it represents a commitment to nurturing Japan's cultural heritage. By fostering a culture of giving and supporting traditional arts through everyday spending, cardholders can play a vital role in ensuring these treasured forms of expression remain alive for future generations.