#Japan #Anti-Aging #Shinjuku #Willumina #Hari Tamago

New Anti-Aging Solution for Forehead Wrinkles

As women age, one common concern is the appearance of forehead wrinkles, with nearly 40% of women over 40 expressing this worry. In response to this growing demand, Willumina Co., a company based in Shinjuku, Tokyo, has developed an innovative product: the 'Hari Tamago Forehead Sheet'. Set to launch on October 30, 2025, this unique oil gel patch aims to address the specific needs of this demographic by providing targeted wrinkle care while they sleep.

Understanding the Need

A survey conducted by Willumina unveiled that 39% of women aged 40 and above are particularly concerned about forehead wrinkles, which is a significant statistic compared to other aging signs, such as smile lines and dark spots. The survey, which involved 400 participants, revealed that a staggering 66.7% of these women notice forehead wrinkles when making facial expressions, especially when frowning or concentrating.

The desire for effective anti-aging solutions is evident, with 44.3% of respondents expressing interest in using specialized products for ongoing skincare, including serums, eye creams, and patches. This highlights a strong preference for targeted treatments that offer intensive care for specific concerns.

Product Features

The 'Hari Tamago Forehead Sheet' is designed to deliver intensive care focused on forehead wrinkles. Here's what makes it stand out:

• - Egg Membrane Extract: The patch contains hydrolyzed egg membrane extract, rich in collagen and amino acids, aimed at enhancing skin elasticity and hydration. This ingredient is known for its ability to support the skin's balance and is particularly beneficial for anti-aging care.

• - Overnight Care: The specially designed egg-shaped patch securely adheres to the forehead, ensuring that the active ingredients penetrate deeply into the skin overnight. The oil gel sheet is known for its high adhesion and permeability, allowing for effective absorption of beauty-enhancing agents.

• - Rich in Moisturizing Ingredients: The formula is infused with niacinamide, dual collagen (Isostearoyl Hydrolyzed Collagen, Hydrolyzed Collagen), and dual hyaluronic acid (Caprooyl Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate). These components work together to plump and hydrate the skin, effectively targeting forehead wrinkles.

• - Free from Harmful Additives: The 'Hari Tamago Forehead Sheet' is free from fragrances, dyes, parabens, and alcohol, making it a gentle option for all skin types.

Pricing and Availability

The 'Hari Tamago Forehead Sheet' will be available for a price of ¥2,178 (including tax) and will come with 36 sheets in a pack (12 sheets × 3). Customers can find it at various Coop stores and through official e-commerce platforms like Amazon, Rakuten Market, and Yahoo! Shopping starting October 30, 2025.

Company Overview

Founded in 1984, Willumina Co. has established itself as a leading provider in the cosmetics category for cooperative organizations, focusing on the development and distribution of safe, reliable products for health and beauty. The company is committed to empowering women through beauty and well-being, with a vision to create a society where all women can live authentically and vibrantly.

The CEO of Willumina, Shiona Yukimura, has a strong background in marketing and business development, underscoring the company’s dedication to innovation in the beauty industry. With products like the 'Hari Tamago', Willumina continues to lead the charge in offering effective solutions tailored to the needs of its customers.

Keep an eye out for the launch of 'Hari Tamago' and be ready to embrace a new era in skincare!