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ACTBE Launches ACTBE Intelligence

In the heart of Osaka, ACTBE Inc. has launched a new initiative called ACTBE Intelligence aimed at advancing the research and development of AI technologies. This internal team seeks to foster knowledge sharing and validate AI applications within various business contexts. As companies increasingly adopt AI, the founding principle of ACTBE remains clear: technology should serve a purpose, not become an end in itself.

Background of the Initiative

As the implementation of generative AI and AI agents accelerates across various sectors, many organizations proclaim their commitment to "AI utilization." However, discussions often focus narrowly on whether they are using AI at all, neglecting the critical questions of why particular technologies are chosen and what objectives they serve. This mirrors a previous trend where the introduction of digital transformation tools became a goal rather than a means to achieve actual business outcomes.

ACTBE has consistently upheld the philosophy that technology is a tool and not the ultimate goal. Across its various business domains, including software development and UX/UI design, the company has designed projects that commence with fundamental questions: "Is this genuinely a problem worth solving?" and "Is this method optimal for the intended goal?" ACTBE Intelligence was born out of a need to extend this foundational mindset into the realm of AI.

Understanding ACTBE Intelligence

It's important to clarify that ACTBE Intelligence is not merely a team focused on selling AI solutions or launching new AI-related business ventures. Instead, it embodies a concept of "trust" rather than profit. This team aims to demonstrate that ACTBE can comprehensively understand AI—from its proper selection to the art of integrating technologies—while also recognizing when it may be appropriate to refrain from using it.

Four Key Roles of ACTBE Intelligence

1. Technology Validation
The team will assess emerging AI technologies, tools, and architectures, evaluating their applicability in real business scenarios. By understanding the unique characteristics and limitations of these technologies, ACTBE Intelligence ensures enhanced proposal accuracy.

2. Business Impact Assessment
Beyond just determining whether to implement AI, the team evaluates how such integration might impact a client's business processes, organizational structure, and cost framework. They aim to develop a sound rationale for both adopting and, when appropriate, refraining from adopting AI.

3. Security and Ethics Framework
ACTBE Intelligence will formulate and enforce internal standards to address data governance, security risks, and ethical considerations that accompany AI deployments, thus ensuring clients benefit from safe and responsible AI applications.

4. Knowledge Distribution
Insights gained by the research team will be systematically shared throughout the organization, allowing engineers and designers alike to comprehend the nuances of AI and make informed decisions in their respective projects.

Connecting Philosophy with Action

ACTBE's mission to provide technology that connects with core business needs reflects a deep commitment to achieving substantial outcomes rather than superficial technological introductions. In an age driven by AI, being able to use the technology is insufficient. It is essential to judge when it is appropriate to deploy AI, along with the responsibility and rationale behind such decisions. ACTBE Intelligence serves as the bedrock for manifesting this philosophy within the organization.

Future Outlook

ACTBE is already implementing AI technologies across several client projects and is incorporating AI into its internal processes. ACTBE Intelligence aims to formalize this hands-on knowledge while evolving to enhance the organization's overall decision-making capabilities. The goal is to transition AI utilization knowledge—from being relegated to individual projects and personnel—into a set of shared, verified practices within the team. In the medium to long term, ACTBE intends to establish a "purpose-driven AI utilization framework," ensuring that all associated projects reflect appropriate AI judgments as a natural process.

The core belief is that we should not treat AI as extraordinary. It is not the capability of the user that is glorified, but rather the clarity in decision-making.

This vision outlines the future of ACTBE's development organization in the age of AI.

Comments from Leadership

Ryosuke Fujiwara, CEO of ACTBE Inc., stated:
"AI is not merely a trend; it is becoming the underlying infrastructure of our daily business. Hence, it will become crucial to focus not just on whether we are using AI, but on whether we genuinelyUnderstand it. We will not become a company solely focused on selling AI, but one that embraces the necessity of mastering relevant AI capabilities. ACTBE Intelligence is a testament to our technological philosophy. We refuse to participate in purposeless technological implementation, demonstrating our commitment as Purpose Driven Tech-Integrators through our research endeavors."

About ACTBE Inc.

Founded in February 2018, ACTBE Inc. specializes in digital transformation, new business development, and various other services aimed at resolving clients' managerial challenges through design and technology. The company is headquartered in Osaka and is listed on the Tokyo Stock Exchange's TOKYO PRO Market under stock code 439A. They are dedicated to questioning why technology is implemented and to ensuring that solutions are not merely created, but effectively integrated into business practices to generate ongoing results.