#Japan #Tokyo #BASYO #April Dream #Office Wellness

BASYO's Dream for a Healthier Society

BASYO, a wellness startup, is on a mission to create a society where health is the norm, beginning with workplaces. On April 1, the company will kick off its "Let’s Start a Healthy Office" campaign, coinciding with "April Dream," a day dedicated to showcasing dreams and aspirations.

As part of this initiative, BASYO is offering the first 50 companies to register a complimentary customized version of their Office Wellness Station, an exercise system designed specifically for office environments. The goal is to foster a culture of health and wellness within workplaces, where employees spend the majority of their time.

The Challenge of Sedentary Lifestyles

The rise of desk-based work has led to increased concerns regarding the "lack of exercise" among the workforce. Reports indicate that the average sitting time for adults in Japan is among the highest globally, at approximately 7 hours per day. Furthermore, only 46.6% of individuals meet the recommended physical activity levels as per the 2023 guidelines published by the Ministry of Health, Labor and Welfare, meaning that the majority of people are falling short of their health goals.

This low activity level does not only impact individual health but also affects corporate productivity. Estimates suggest that "presenteeism"—the phenomenon where employees are at work but not fully productive due to health issues—results in an annual productivity loss of about 695,000 yen per employee.

To combat these challenges, the concept of "health management" has gained traction within companies, with the Ministry of Economy, Trade and Industry reporting significant growth in the number of organizations certified as excellent health management entities. However, obtaining certification alone is insufficient if the initiatives do not resonate with employees at the ground level.

Introducing Office Wellness Station

In response to these concerns, BASYO developed the "Office Wellness Station," inspired by the idea of making health habits as accessible as a vending machine. This system provides convenient prompts within traditional office workflows, encouraging employees to incorporate movement during their workday, while also representing a smart investment in employee health for companies.

To facilitate the first steps for companies looking to enhance their health initiatives, BASYO is launching the "Let’s Start a Healthy Office" support campaign. Following consultations with various businesses, it became clear that many preferred a version of the Office Wellness Station customized with their company logo, which the first 50 companies to register will receive at no cost.

Campaign Details:

• - Target: Companies promoting healthy work habits and shared office operators
• - Available Spots: Limited to the first 50 registrants
• - Campaign Duration: From April 1, 2026, until the quota is filled
• - Benefits: Free customization with company logos for the Office Wellness Station
• - How to Apply: Sign up through this link

Future Aspirations: Making Healthy Offices the New Standard

BASYO believes that achieving a society where wellness is commonplace requires more than just individual efforts—it's about transforming environments into spaces that inherently encourage healthy behaviors. Therefore, focusing on offices, where employees invest a large share of their daily hours, is essential.

Feedback from early adopters of the Office Wellness Station has been overwhelmingly positive. Employees report increased physical activity at work, a conscious effort to reduce sitting time, and improved focus due to refreshment breaks. Beyond health benefits, the initiative has facilitated greater interpersonal exchanges among colleagues, fostering a sense of community.

Through collaboration with businesses committed to health management and shared office operators, BASYO aims to expand the reach of the Office Wellness Station, continually evolving the natural motivation for movement within workplaces. The company envisions a future where health is a natural part of office culture, progressing towards the establishment of healthy offices as a new norm.

About BASYO Inc.

Founded in 2024, BASYO operates with the mission to "Bring Wellness To You". With a base at Waseda University’s Entrepreneurship Center, the company provides various health promotion services, including mobile health programs and onsite mini-gyms, and develops applications dedicated to health improvement.

For further inquiries:
BASYO Public Relations
[email protected]

References:
1. Sasakawa Sports Foundation report on physical activity (2025)
2. Pasona analysis of presenteeism and health management impact
3. Ministry of Economy, Trade and Industry’s report on health management certification

Join us at BASYO and make health a natural part of your office environment!