Colorful Line Joins MSA
2025-09-16 09:18:09

Colorful Line Joins the Mobility Service Association to Foster Industry Growth

Colorful Line Expands Its Role in the Mobility Industry



Colorful Line Inc., headquartered in Koto, Tokyo, has officially joined the Mobility Service Association (MSA) as part of its commitment to the healthy development of the mobility industry. The company, which provides a my-car credit service combined with remote activation control devices, views this movement as an essential step towards fostering industry standards and rules.

About the Mobility Service Association



The MSA aims to launch diverse mobility services with a user-centric approach, collaborating with various member companies to promote healthy industry growth. This initiative aligns with Colorful Line's mission to contribute to the happiness of people through mobility and technology.

Commitment to Industry Standards



With this new partnership, Colorful Line is set to play an active role in shaping industry standards and rules that can benefit consumers and providers alike. By engaging with the association's activities, the company aims to contribute to the trustworthiness and healthy market environment within the mobility sector.

Safety and Transparency in Mobility Services



One of the company’s future goals includes improving safety and transparency in mobility services featuring remote start control devices. This focus on user protection reflects Colorful Line's commitment to empowering consumers and ensuring they feel secure in their transactions and usage of mobility services.

Collaboration for Enhanced Solutions



Colorful Line has already provided its my-car credit services to over 3,000 users since its establishment in April 2018. The company collaborates with around 1,300 franchise locations across the nation, making their innovative services more accessible. Moreover, with recent partnerships in the automotive industry, Colorful Line offers solutions such as expense reduction services, website creation, and social media advertising management, thereby significantly contributing to the overall progress of the industry.

Looking Ahead



As Colorful Line continues its journey within the mobility sector, it is dedicated to its mission of enhancing people’s lives through mobility and technology. The company is keen on leveraging its recent membership in the MSA to refine its strategies and offerings further. Through active participation in industry discussions and alignment with best practices, Colorful Line aims to elevate the sector and ensure beneficial developments for all stakeholders.

Company Information


  • - Company Name: Colorful Line Inc.
  • - Location: 2-7-4 Aomi, Koto, Tokyo 135-0064, Japan
  • - CEO: Kingo Shiina
  • - Established: April 4, 2018
  • - Website: Colorful Line

By keeping the user at the forefront of all initiatives and programs the company rolls out, Colorful Line aspires to lead the change in the mobility service landscape, ensuring users have safe and reliable access to mobility solutions tailored to their needs.


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Topics Consumer Products & Retail)

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