#Japan #Tokyo #Domino's Pizza #Japanese summer #Summer Cool Project

Introducing the Summer Cool Project by Domino's Pizza

As temperatures in Japan hit record highs this summer, Domino's Pizza Japan is launching its "Summer Cool Project" on August 4th, aimed at providing refreshing experiences for customers, the community, and delivery crew alike. This initiative seeks to alleviate the discomfort caused by the oppressive heat while maintaining the delivery of piping hot pizzas.

Aiming for a Cooler Summer Experience

The scorching sun and unrelenting humidity have made stepping outside a dreaded task. Now, more than ever, people are encouraged to enjoy delicious, hot pizza from the comfort of their air-conditioned homes. For those venturing outside, Domino's has planned to implement cooling measures that include cool shakes and traditional water splashing in front of their stores to help customers stay refreshed. Delivering hot pizzas to customers in such demanding weather is no easy feat, and hence, Domino's is committed to making the summer enjoyable for customers, community members, and its delivery crew—collectively known as the "3Cs".

1. Customer-Oriented Initiatives

For customers, the heat calls for relaxation at home. Domino's promotes its delivery service, ensuring that freshly baked pizzas arrive straight to one's door, allowing customers to avoid the summer heat altogether. Starting August 3rd, families can also enjoy the "Obon Set" during the festive season, which includes two medium pizzas, a party box, and a 1.5L bottle of Coca-Cola, offering a hassle-free meal without endless meal planning.

Additionally, each order will come packaged in a special "Obon Box" that transforms into a handheld fan, adding an interactive element to the dining experience. Customers can enjoy their meals while cooling off with their box, making mealtime fun and engaging.

2. Community Engagement

Domino's is not just stopping at satisfying its customers; the brand aims to uplift the entire community during the peak of this oppressive heat. From August 10th to 16th, Domino's will transform its storefronts into community cool spots through activities like water splashing, which harks back to traditional Japanese practices meant to cool outdoor spaces. Furthermore, each shop will offer free samples of the "Domino Shake Happy Milk" to passersby, inviting them to take a break and enjoy a refreshing treat.

3. Supporting the Delivery Crew

Understanding the challenging conditions its delivery crew faces, Domino's has established specific measures for their well-being during the summer. These initiatives fall under their "Heat Stroke Prevention Three Points," focusing on hydration, early detection of health issues, and providing a supportive work environment. Each crew member will be reminded to stay hydrated and take breaks, and Domino's will distribute energy drinks to assist in their recovery and maintain their energy levels.

Project Highlights

This comprehensive summer initiative seeks to not only promote sales but genuinely enhance the summer experience for everyone involved. Key components include:

• - The Obon Set, available from August 3rd, simplifying meal preparation for family gatherings.
• - Free trials of the Domino Shake Happy Milk, happening from August 10th-16th, giving local community members a taste of something new.
• - Operational cooling spaces, where the general public can also experience relief from the heat without needing to make a purchase.

By integrating these thoughtful actions into its operations this summer, Domino's Pizza seeks to not only serve delicious meals but also bring joy amid the 2023 summer heat. As the initiative kicks off, it symbolizes a commitment to community care and employee well-being, proving that during a hot summer, teamwork and innovation can go a long way in spreading relief and happiness.