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Revolutionizing Retail Intelligence with AI: The Launch of Storesight Share of Shelf

In an exciting development for the retail industry, Storesight has unveiled its Share of Shelf product. Formed in 2024 from a strategic merger between Field Agent and Shelfgram, Storesight aims to enhance the way Consumer Packaged Goods (CPG) brands monitor and manage their presence on retail shelves.

The new capability is powered by cutting-edge artificial intelligence and leverages millions of unbiased photos submitted by shoppers daily. This continuous flow of shelf data provides brands with real-time actionable insights, enabling them to understand their market positioning better than ever before.

Unmatched Speed and Comprehensive Coverage

Storesight's Share of Shelf covers an impressive range, accounting for over 80% of All-Commodity Volume (ACV), which includes more than 480 categories and 5,000 brands. This vast service ensures that companies can move beyond outdated and often inefficient methods of data collection, which traditionally required extensive time and financial resources. By providing up-to-date insights on shelf positioning, Storesight ensures that brands can respond swiftly to market changes and consumer demands, enabling a more proactive rather than reactive strategy.

The Benefits of Real-time Data

Historically, CPG companies depended on infrequent and expensive manual shelf audits. These methods often resulted in outdated information that lacked the granularity needed for effective decision-making. With the introduction of Storesight's AI-driven platform, companies can now enjoy:

• - Real-time Tracking: Brands can monitor their product placements, facings, and visibility in an objective manner. This data allows companies to benchmark their performance against competitors effectively.
• - Enhanced Sales Performance: By optimizing their shelf execution, brands can experience average sales lifts ranging from 5% to 15%. This is achieved through strategic improvements in product placement and availability.
• - In-depth Analytics: The platform offers various tools, such as heatmaps and key performance indicators, to help brands assess shelf quality metrics accurately.
• - Strengthened Retail Partnerships: Businesses can utilize data-driven insights to reinforce their negotiating power with retailers concerning shelf placements.

As Ty Kasperbauer, CEO of Storesight, highlights, "The data needed to win at the shelf is now non-negotiable. Storesight Share of Shelf delivers critical intelligence swiftly, empowering teams to drive impactful outcomes with immediate access to deep insights."

Transitioning to Automation and Objectivity

The most significant shift with the Share of Shelf product is the move from project-based, manual assessments to a fully automated and continuous insights framework. This transformation represents a monumental leap in how retailers engage with their data. By employing proprietary AI technology, Storesight can achieve objective metrics that maintain accuracy while being accessible at a fraction of the traditional costs.

Moreover, the Shopify-like intuitive user interface ensures that the platform is not solely confined to analytics teams but is accessible to every member of the organization. By democratizing data, Storesight encourages widespread adoption within companies, thus maximizing the utilization of shelf intelligence across various departments.

Conclusion: A New Era for CPG Brands

The introduction of Storesight Share of Shelf marks an innovative step forward in the retail landscape. With the ability to analyze ongoing, real-world data, CPG companies can now create stronger strategies for market engagement and achieve their growth targets with greater precision. The platform not only facilitates immediate decision-making but also fosters a culture of agility and responsiveness in a fast-changing market. As brands continue to seek competitive advantages, integrating such powerful analytics into their operations will be crucial for remaining relevant and successful in the retail sector.

To learn more about how this transformative solution can benefit your company, visit the Storesight website and discover the future of retail intelligence.