#Japan #Shinjuku #Willmina #Hari Tamago #Under-Eye Care

New 'Hari Tamago' Series Launches for Eyecare

In a world where beauty often faces challenges, Willmina Co., based in Shinjuku, Tokyo, has made a significant stride with the unveiling of their latest product, the 'Hari Tamago Under-Eye Sheet.' Set to hit the shelves in March 2026, this innovative patch specifically targets concerns related to sagging under the eyes—a prevalent issue among women aged 60 to 70, with nearly half (46.8%) reporting this as a significant problem in recent surveys.

Understanding the Need

A recent survey conducted by Willmina revealed that among women in their 60s and 70s, nearly half identified under-eye sagging as a major concern, followed closely by other eye-related issues such as drooping eyelids (37.3%), forehead wrinkles (31.7%), and under-eye dark circles (27%). The thin skin around the eyes is particularly susceptible to dryness and lack of elasticity, leading to a fatigued or older appearance. Thus, there’s a burgeoning demand for targeted products that offer direct care.

The 'Hari Tamago' series tackles this need by incorporating egg membrane extract, recognized for its collagen and amino acid content that contributes to skin elasticity and hydration, making it an ideal candidate for anti-aging initiatives.

Product Overview

The 'Hari Tamago Under-Eye Sheet' features the following:

• - Price: 2,288 yen (tax included)
• - Quantity: 36 sheets (12 sheets in 3 packets)
• - Release Date: June 3, 2026
• - Availability: Willmina's products can be found on major online platforms such as Amazon, Rakuten, and Yahoo Shopping.

Features

• - Egg Membrane Extract: This key ingredient aids in improving skin elasticity and hydration.
• - Overnight Use: Designed in a semi-oval shape, this oil gel patch adheres comfortably throughout the night, ensuring that the active ingredients seep deep into the skin for maximum effect.
• - Moisture-Rich Formulation: Enhanced with niacinamide, double collagen, and double hyaluronic acid, the patch provides targeted care for the delicate eye area, promoting smoother and firmer skin.

The oil gel sheet highlights excellent adherence alongside easy removal, ensuring a hassle-free user experience.

The Journey Ahead

Willmina has expressed immense gratitude for the overwhelming response to the 'Hari Tamago' series, mentioning some initial challenges with supply but now has enhanced production capabilities to meet demand. Willmina has taken significant steps in the beauty industry since its inception in 1984, and with the upcoming launch, it continues to solidify its position as a leader in providing safe and reliable beauty products tailored for specific demographics.

To stay updated with future releases and beauty innovations, consumers can visit their official online store or follow them on major e-commerce platforms. Willmina aims to empower women to embrace their beauty authentically, reinforcing its mission to support diversity and well-being in the beauty realm.

Company Overview

Founded as part of Nichimen Co., Ltd. (now Sojitz Corporation), Willmina has become a frontrunner in the cosmetic sector, specializing in products that cater to women's needs, enhancing not just their appearance but also their confidence. As the representative, Shiona Yukimura, leads the charge toward a world where women can thrive in their unique beauty, specially attuned to their evolving needs.

For more information about Willmina and its innovative products, including the 'Hari Tamago Under-Eye Sheet,' please visit their official website or participate in their community initiatives aimed at shaping new beauty products through consumer feedback.