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FANCL's Revamped Base Makeup Line: A New Era in Beauty

FANCL, the renowned cosmetics company, is set to launch its revitalized Base Makeup series on September 16, 2025. This updated line includes two new makeup primers and four types of foundation along with cases, totaling six products in 23 variations. The pricing ranges from 1,320 to 3,300 yen (including tax), making quality beauty accessible to a broad audience.

The newly designed Base Makeup line not only improves upon its existing skin-friendly skincare benefits but also introduces exciting new features with innovative ingredients. The highlight of the line is the groundbreaking 360° Transparency Powder, which enhances skin radiance, while four essential functions: “enhancing beauty,” “protecting the skin,” “preparing the base,” and “ensuring durability” are integrated into the products. This new range aims to provide an attractive finish and lasting wear, even on days when skin feels less than perfect.

Product Concept

The central theme of this new line is simple yet powerful: harnessing the advantage of light with 360° Transparency Powder. The makeup promises to provide an always-flattering appearance, acting as a light-correcting, beauty-enhancing serum.

Key Features

Common Ingredient 1: 360° Transparency Powder
This unique powder selectively disperses blue light that exists naturally in ambient light, thereby increasing skin transparency. At the same time, it captures red light to enhance natural skin tone and vitality. By combining transparency with a hint of color, this powder creates a flawless finish that looks as if it emerges directly from healthy skin.

Common Ingredient 2: Skin Protect Filter
FANCL has developed the Skin Protect Filter with a focus on the skin's ionic state, born from studies of cell membrane components. This moisturizing component forms a protective film on the skin to shield it from external irritants. The skin's outer layer, or stratum corneum, typically carries a positive charge, repelling negative external factors such as pollen, dust, and PM2.5. However, stress and environmental factors may cause a shift towards a negative ionic state, making the skin more susceptible to these irritants. The Skin Protect Filter ensures the skin remains in a positive state during makeup application, effectively acting as a barrier against environmental damage.

Primer Features: Lasting Primer Formula and Skin Care Ingredients
With the Lasting Primer Formula, these products create a uniform oil layer, enhancing the adherence of the foundation and ensuring a beautiful finish that minimizes visible skin texture. Infused with skin-care ingredients like Sweet Pea Flower Extract and Perilla Leaf Extract, the makeup nourishes skin, delivering a smooth canvas.

Foundation Features: Beauty Color Keeping Powder Alpha
This innovative foundation element absorbs excess sebum while maintaining a fresh appearance, ensuring that the applied makeup remains vibrant throughout the day.

Background for the Revamp

FANCL's decision to refresh the Base Makeup line stems from feedback indicating that many customers feel their skin is often at its worst when applying makeup. Recognizing this common concern, FANCL aims to ensure that their base products help create a balanced complexion, even during times when skin health may be compromised. There is a rising demand in the market for high-performance base makeup items that not only hold up throughout the day but also provide a pleasurable user experience. In response to these trends, FANCL has revamped its primary base makeup items, enhancing existing skincare functions while incorporating new, necessary capabilities to meet evolving customer needs.

In a world where makeup is viewed as an essential part of everyday life, FANCL’s transformation of its Base Makeup series into innovative, multi-functional products demonstrates its ongoing commitment to blending beauty with skin health. With this launch, consumers can look forward to a remarkable makeup experience that feels like a second skin.