#China #Guangzhou #TopOn #OM SDK #Ad Mediation

TopOn Achieves IAB Tech Lab Open Measurement SDK Certification

In a notable advancement for the advertising technology sector, TopOn Mediation has successfully obtained the IAB Tech Lab's Open Measurement Software Development Kit (OM SDK) compliance certification. This milestone establishes TopOn as a robust platform for standardized mobile advertising measurement, ensuring accuracy and transparency for developers and advertisers alike.

What is OM SDK Certification?

The OM SDK, developed by the IAB Tech Lab, serves a crucial role in the advertising industry by facilitating streamlined collection and analysis of third-party ad performance data through unified technical standards. Key performance metrics covered by the OM SDK include essential aspects like viewability and fraud prevention.

Achieving this certification showcases TopOn's enduring commitment to accuracy and integrity in ad measurement. The certification aligns perfectly with OM SDK's core value propositions which emphasize three main principles:

1. Data Authority: TopOn adheres to MRC (Media Rating Council) standards, ensuring that data discrepancies are eliminated. Ads monitored under this certification get verified, allowing metrics such as impressions and viewability to maintain authenticity.
2. Technical Universality: The OM SDK ensures compatibility across various platforms including iOS, Android, CTV (Connected TV), and more, thus supporting unified cross-platform measurement.
3. Commercial Trustworthiness: This certification makes TopOn automatically compatible with leading global verification solutions such as IAS DoubleVerify, making it easier for advertisers to gauge ad performance metrics.

Benefits for Publishers and Advertisers

For Publishers

• - Enhanced Operational Efficiency: With a single SDK architecture, integration and maintenance processes are significantly streamlined, allowing publishers to focus on content rather than technical hassles.
• - Optimized App Performance: The risk of app crashes caused by conflicts from multiple SDKs is minimized, ensuring a smoother user experience.
• - Commercial Value Realization: A standardized approach to ad inventory data leads to increased click-through rates (CTR), boosting profitability.

For Advertisers

• - Data Accuracy: The alignment with MRC standards eliminates third-party SDK data discrepancies, enabling advertisers to trust the data they receive.
• - Smarter Decision-Making: Advertisers can benefit from improved comparability of cross-platform data, leading to better budget allocation decisions.
• - Ecosystem Transparency: This certification enhances ad inventory quality verification rates, maximizing the monetization potential of traffic.

Advanced Features of TopOn's Certified SDK

As part of its OM SDK-certified offering, TopOn introduces several advanced functionalities for developers:

• - User Behavior Event Tracking: Developers gain valuable insights into user interactions and preferences, helping them tailor experiences effectively.
• - First-Party Data Compliance Collection: Organizations can gather necessary user data ethically, but only with user consent, thus ensuring privacy standards.
• - Customizable Analytics Modules: This feature allows developers to build tailor-made analytics solutions that meet their specific needs.

A Collaborative Future

With over 15,000 clients operating across more than 45,000 applications, handling over 40 billion daily ad requests, TopOn is positioned at the forefront of the ad mediation space. The attainment of the IAB Tech Lab OM SDK certification not only solidifies their market position but also opens doors for deeper collaboration with global advertising platforms.

Existing partners of TopOn will automatically receive support for the OM SDK upgrade, while new clients can take advantage of complimentary technical consultations. Interested parties can reach out to their TopOn account manager or visit their website for more information.

TopOn's endeavor to create a trustworthy advertising ecosystem underscores its mission of maximizing ad revenue for mobile app developers worldwide, setting a benchmark for future advancements in ad measurement and verification. For more information, visit TopOn's official site.