Yamashita Honki Udon’s New Franchise Store in Hokkaido
On May 1, 2025, Yamashita Honki Udon celebrated the grand opening of its first franchise store in Hokkaido, named "Yamashita Honki Udon COCONO SUSUKINO." Located in one of Japan's three major entertainment districts, Susukino, this exciting venture has already made headlines by achieving an impressive monthly sales figure of 16.5 million yen.
The new establishment occupies a compact space of 13 tsubo within a popular food hall, consistently attracting over 500 customers daily. Its popularity has led to regular queues, underscoring the overwhelmingly positive response from patrons, all thanks to their support.
Yamashita Honki Udon prides itself on offering “serious udon,” made from carefully selected wheat and prepared fresh in-house every day. The noodles undergo a one-night fermentation process to enhance their flavor and texture. Moreover, the restaurant uses a deep and flavorful Kansai-style broth prepared from high-quality katsuobushi sourced from a century-old brand, complemented with kombu. Beyond the traditional offerings, the menu features unique creations like the "White Mentaiko Cheese Cream Udon," "Care Bonarara Udon," and "Chicken Tempura Tartare Bukkake Udon," all designed to be visually appealing on social media while delivering authentic Sanuki udon taste.
The Most Popular Dish: White Mentaiko Cheese Cream Udon
- - Description: Known for its striking white cream, this dish conceals cheese and mentaiko underneath. Mixing it enhances the delightful taste, and adding broth creates variations in flavor, making it the top-choice item at Yamashita Honki Udon.
- - Price: 1,250 yen (tax included). Please note that prices may vary by location, so it's best to check with the specific outlet for accurate pricing.
Store Details of Yamashita Honki Udon COCONO SUSUKINO
- - Name: Yamashita Honki Udon COCONO SUSUKINO
- - Opening Date: May 1, 2025
- - Address: 4-1-1 Minami 4 Jonishi, Chuo Ward, Sapporo, Hokkaido, COCONO SUSUKINO 3F
- - Phone Number: 080-1897-2885
- - Business Hours: 11:00 AM - 11:00 PM (Last Order at 10:30 PM)
- - Closed: Irregular (following facility hours)
- - Seating Capacity: Food hall setting
- - Parking: Free for one hour with purchases over 2,000 yen (63 shared mechanical parking spots available).
About Yamashita Honki Udon
Yamashita Honki Udon was established in 2012 by Mr. Yamashita, who aimed to deliver authentic Sanuki udon near Meguro Station. In June 2017, the franchise underwent a brand incorporation after a licensing contract, leading to the development of their own brand. The udon produced is made from premium wheat, handcrafted, and matured in-house, resulting in a distinctly chewy texture. The broth is a balanced blend of kombu and katsu, meticulously finished with a special soy sauce. The establishment also provides an option to enjoy drinks in the evening, adding to the dining experience. Presently, the company operates around 20 outlets nationwide, mainly in the Kanto region, with more slated for opening, including the recent addition at Lala Terrace Kita-Ayase on June 24th.
Store Locations Overview
Hokkaido
- - Yamashita Honki Udon COCONO SUSUKINO
Tokyo
- - Yamashita Honki Udon Shibuya Namikibashi
- - Yamashita Honki Udon Shibuya Center Street
- - Yamashita Honki Udon Shibuya Dogenzaka
- - Yamashita Honki Udon Kagurazaka
- - Yamashita Honki Udon Shinjuku 3-chome
- - Yamashita Honki Udon Shinjuku Kabukicho
- - Yamashita Honki Udon Machida Station
- - Yamashita Honki Udon Decks Tokyo Beach
- - Yamashita Honki Udon Ikebukuro North Exit
- - Yamashita Honki Udon Lala Terrace Kita-Ayase (Open date: June 24)
Saitama
- - Yamashita Honki Udon Omiya East Exit
- - Yamashita Honki Udon Aeon Lake Town Mori
- - Yamashita Honki Udon Urawa Parco
Kanagawa
- - Yamashita Honki Udon Yokohama Porta
- - Yamashita Honki Udon Kawasaki Ginryugai
- - Yamashita Honki Udon Yokohama World Porters
Tochigi
- - Yamashita Honki Udon Sano Premium Outlet
Ibaraki
- - Yamashita Honki Udon Ami Premium Outlet
Okayama
- - Yamashita Honki Udon Aeon Mall Okayama
For more information, visit the official website:
Yamashita Honki Udon.
About Garden Co., Ltd.
Garden Co., Ltd. aims to create spaces that provide happiness, energy, and smiles to all associated individuals. Since its inception, the company has successfully revitalized more than 12 enterprises through M&As, leading to business expansions. Since entering the food service industry in 2006, Garden has operated various restaurant brands, including Yamashita Honki Udon, Yokohama Ramen, and Meat Sushi, totaling 11 different restaurant types. Using synergies from its real estate endeavors, the company focuses on a strategic approach to establish outlets in prime locations, with plans for continued growth of its flagship brands.
- - Company Name: Garden Co., Ltd.
- - Stock Number: 274A on Tokyo Stock Exchange Standard Market
- - Founded: December 2015
- - Capital: 2365 million yen
- - Employee Count: 286 full-time and 3326 part-time employees (as of February 2025)
- - Total Stores: 194 stores (including 32 franchises as of June 2, 2025).
Contact Information
For inquiries related to this article, please contact:
Garden Co., Ltd. Inquiry:
Contact Us
For franchise-related inquiries:
Franchise Contact
Phone: 03-5361-8003