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A Journey Through China's Intangible Cultural Heritage on CCTV

A landmark cultural series titled Intangible Cultural Heritage in China is making waves on CCTV, thanks to a collaborative effort between the China Media Group (CMG) and the Ministry of Culture and Tourism of the People's Republic of China. This series draws audiences in with its exploration of heritage, merging age-old traditions with contemporary practices in a visually stunning manner.

Premiering on December 21, 2024, at 8 PM on CCTV-1, the program showcases how the nation’s rich cultural legacy continues to thrive amidst modernity. While the first episode is just the beginning, it sets the stage for a broader dialogue on the preservation and evolution of cultural practices in China. Viewers can expect engaging content where interactive experiences captivate audiences nationwide, highlighting how the country’s intangible cultural heritage is equally relevant in today's context.

The series prides itself on its mission: to revitalize heritage through people, crafts, and everyday practices. This philosophy brings to light the stories of skilled artisans and the creative progress of traditional cultures, demonstrating the positive impact of intangible heritage on contemporary life. By weaving cultural narratives with artistic demonstrations, the series also aims to promote innovative pathways for cultural tourism, stimulating local economies through the seamless blend of heritage preservation and tourism development.

The featured episode delves into the ancient city of Langya—modern-day Linyi, located in Shandong Province. CMG host Long Yang embarks on an exploration journey with Shan Jixiang, Chairperson of the Expert Committee of the Chinese Academy of Cultural Heritage, along with renowned actress Kara Hui. Their adventure reveals the extraordinary cultural wealth of Shandong through mesmerizing displays of traditional craftsmanship, immersive workshops, and a sampling of authentic Lu cuisine. The episode also provides insights into the legendary ancient states of Qi and Lu, which once inhabited the region.

With its captivating storytelling, Intangible Cultural Heritage in China emphasizes the importance of sustaining these traditions while inviting a contemporary audience into the narrative. From master artisans demonstrating age-old techniques to enlightening discussions on the impact of heritage in daily life, this series strives to bridge the gap between past and present, ensuring that the fundamental values of Chinese culture remain at the forefront.

As the series unfolds weekly, audiences are encouraged to tune into CCTV-1 and visit the exclusive streaming platform, www.yangshipin.cn, for a deeper dive into the vibrant tapestry of cultural practices that define China.

By showcasing the dynamism of intangible heritage, this program not only enhances cultural awareness but also inspires a sense of pride among viewers, inviting them to engage with their own traditions in a meaningful way. The narrative promises to enrich the viewer's understanding of how these ancient practices can inspire innovation and creativity in modern contexts, making the series a must-watch for cultural enthusiasts and casual viewers alike.

This ground-breaking series stands as a tribute to China’s diverse heritage, inviting audiences of all ages to appreciate the artistry and significance of traditional practices that continue to shape the nation’s cultural landscape. As it airs, it reaffirms the importance of cultural heritage in connecting with our past while paving the way for future growth and innovation.

Join us in celebrating the richness of cultural heritage—tune in to witness how tradition can indeed meet the future on CCTV’s latest offering!