Label Betty's New Film 'Ai Yue Ni' to Have Additional Screenings in Shimokitazawa

Label Betty, a student-operated film label, is set to host additional screenings of its debut film, "Ai Yue Ni," at Shimokitazawa's Toridore Theater on May 10 and 11. The film is a significant step for Label Betty, which operates under the concept of being a creative hub for future generations, aiming to cultivate innovative values for the next century.

"Ai Yue Ni," which translates to "For the Sake of Love," premiered initially in March 2025, quickly gaining popularity for its high-quality production and heartfelt storytelling. The film, directed by Eiko Katsuta, features young talents and has successfully drawn in audiences, achieving full capacity during its initial three-day screening. The film's production was also supported by an impressive crowdfunding effort that raised over 600,000 yen, reflecting the public's desire for more opportunities to see this compelling tale.

Screening Details

Dates: May 10 (Saturday) and May 11 (Sunday), 2025
Film Duration: 35 minutes
Venue: Shimokitazawa Toridore Theater, 2F 5-32-5 Daisawa, Setagaya-ku, Tokyo 155-0032
Contact: For inquiries, feel free to DM us on Instagram @labelbetty.

About 'Ai Yue Ni'

The film's premise revolves around Hana and Anri, two high school friends with contrasting personalities who find their relationship altered when Anri starts dating Wataru. Hana, who is typically lively and attractive, becomes introspective as she navigates an unexpectedly tangled love triangle, exploring themes of love, jealousy, and self-discovery.

The emotional narrative challenges viewers to contemplate the complexities of affection, friendship, and dependence that define young adulthood. The film beautifully portrays the struggles of being eighteen and the many shades of relationships.

Cast and Crew

- Director: Eiko Katsuta (4th Year, Department of Film, Nihon University)
- Hana (Played by): Momoko Konoda
- Anri (Played by): Mayako Hayashi
- Wataru (Played by): Yuto Watanabe

Success of the Initial Screening

The overwhelming response to the first screening, with many requesting a second chance to see the film, highlights the need for additional screenings. Label Betty believes in the power of cinema to connect and evoke emotions, thus providing audiences with another opportunity to experience "Ai Yue Ni" on the big screen.

About Label Betty

Label Betty aims to create a space where unseen films can meet their audiences, especially after the challenges faced during the pandemic that led to the closure of many theaters in Tokyo. The collective's mission is to re-establish a love for cinema in a world that increasingly distances itself from such shared experiences.

Activities

The organization also hosted the Intercollegiate Film Festival in September 2024, connecting film clubs across the Tokyo region and supporting numerous student filmmakers. Moreover, Label Betty successfully exceeded its funding goal through crowdfunding efforts and has since seen a rise in collaborations among film societies across universities.

The launch of their podcast in December 2024 further exemplifies their efforts to engage with cultural discourse around filmmaking and cinema.

Should you wish to learn more about our activities or the upcoming screenings, please do not hesitate to reach out via email at labelbetty24@gmail.com.