#Japan #Shinjuku #Beauty Clinics #ETANA #Hiring Challenges

The Struggles of Beauty Clinics in Recruitment: Insights from ETANA

In a recent survey conducted by the consulting firm ETANA, a striking 90% of hiring managers across beauty clinics have revealed that they experience considerable challenges during their recruitment processes. This investigation sheds light on the specific hurdles these clinics encounter, particularly focusing on clinic managers aged 20 to 50.

The backdrop of beauty industry growth

As the market for aesthetic medicine in Japan surpasses a staggering 630 billion yen in 2024, the demand for talent within beauty clinics in urban areas is rapidly escalating. The competition for qualified personnel is intensifying, prompting many clinics to seek a deeper understanding of the recruitment challenges prevalent in the industry. To this end, ETANA initiated the survey aimed at identifying critical factors affecting these clinics' hiring endeavors.

Survey Highlights

The results gathered from 162 hiring managers illustrate several key points:

• - Approximately 75% indicated a lack of dedicated recruitment personnel at their respective clinics.
• - The primary methods utilized for recruitment are the clinics' own hiring websites and recruitment agencies.
• - While over 30% of clinics reported annual recruitment budgets under 1 million yen, more than 25% indicated spending upwards of 5 million yen, highlighting significant disparities in recruitment expenditures across different clinics.
• - The majority—almost 90%—of respondents expressed feelings of frustration regarding their hiring processes.

Examination of Hiring Practices

Digging deeper into the practices of these beauty clinics, the survey revealed that:

• - 42.0% rely heavily on their corporate recruitment websites, while 38.9% use recruitment agencies, and 33.3% leverage online job advertisements.
• - About 75% reported not having a dedicated recruitment officer, with the most common arrangement being employees handling recruitment alongside other duties.

The diversity in recruitment budgets further points to the varying scales of budget allocations in hiring strategies among beauty clinics, indicating a significant need for tailored recruitment solutions according to clinic capacities.

Recruitment Challenges Identified

In terms of challenges, the survey highlighted the top three issues faced by these clinics:
1. Interview and Aptitude Testing - 46.2% of hiring managers struggled mainly with this aspect.
2. Follow-Up with Candidates and Preventing Dropouts - 39.2% found this equally pressing.
3. Employee Onboarding and Retention - 37.1% were challenged by ensuring new hires felt welcomed and retained post-hire.

The survey further indicated that many clinic managers believe the primary reasons for recruitment challenges stem from intense competition for candidates against other medical institutions, as 41.3% reported facing fierce hiring competition while 36.4% lamented the lack of applicants who met their stringent conditions.

Addressing the Challenges

The findings from ETANA's survey underline a clear need for solutions catering to the unique challenges faced within the beauty clinic industry. In response to these ongoing issues, ETANA has developed its specialized recruitment platform, Biyorik. The platform, designed specifically for beauty clinics, enables employers to search for candidates based on meticulously detailed criteria and skill sets, substantially improving recruitment efforts. With easy-to-navigate features, Biyorik aims to streamline the hiring process, promising enhanced access to suitable candidates and addressing the gaps in beauty clinic hiring practices.

Conclusion

In summary, the survey conducted by ETANA unveils critical insights regarding beauty clinics' recruitment dynamics, revealing that many lack dedicated hiring personnel and struggle with various particular stages of the recruitment process. As the beauty industry continues to grow, so does the necessity to implement effective strategies and resources that can aid clinics in facing these recruitment challenges head-on. By utilizing platforms like Biyorik, beauty clinics can not only enhance their hiring capabilities but also foster a more successful recruitment environment within the competitive beauty sector.

For further inquiries or consulting services, visit ETANA's official site or find out more about their upcoming recruitment platform Biyorik, set to launch in May.