#Japan #Shizuoka #NASH #Geocode #Next SFA/CRM

Overview of Nash and Next SFA/CRM Implementation

Nash, a company based in Fujieda City, Shizuoka Prefecture, has successfully integrated the Next SFA/CRM system developed by Geocode, a Tokyo-based company known for its cloud sales technology and web marketing services. This collaboration has led to significant improvements in operational efficiency for Nash, which engages in automotive sales, repair, OEM product manufacturing, and wholesaling.

Background and Objectives

Nash's mission, focused on fostering human connections, has propelled the company into diverse sectors including the production of promotional goods like badges and acrylic standees, capitalizing on the recent trend of “oshi-katsu” (supporting idols or fandoms). However, pre-implementation challenges included reliance on Excel for tracking sales and customer data, which led to issues of data silos and inefficiency in real-time sales status updates. The cumbersome process of quotation preparation necessitated immediate improvements in their sales operations.

Implementation of Next SFA/CRM

The introduction of Next SFA/CRM aimed to overcome these challenges. With its user-friendly design and robust features, the system enables streamlined processes and enhanced information sharing across the organization. Post-implementation, Nash reported an impressive reduction in quotation preparation time by approximately 80%, translating to annual savings of about 2 million yen. This remarkable efficiency gain enhances their overall sales operations.

Key Features and Improvements

• - Real-Time Data Management: The system consolidates sales information, revenue, and profit data, allowing for instant access to sales statuses by the headquarters.
• - Enhanced Reporting Functionality: The reporting features simplify the generation of necessary documents, enabling faster and more accurate quoting.
• - Effective Case Management: Sales personnel can easily refer to past interactions and discussions, which boosts their decision-making speed during proposal negotiations. This is vital for nurturing younger employees who benefit from the collective sales knowledge within the company.

• - Bulk Email Capability: The ability to send mass emails reduces workload, further driving down sales operational costs.

About Nash

Founded in January 1999 and led by CEO Yoshihiro Matsuda, Nash has established itself in various businesses, from automotive sales to designing and manufacturing OEM merchandise. The company remains dedicated to connecting people and expanding its service offerings.

Visit Nash's website for more details.

About Next SFA/CRM

Next SFA/CRM positions itself as an all-encompassing tool for automating and optimizing sales and customer management functions. It features marketing automation capabilities, streamlining customer acquisition and sales processes from a single platform. Its ability to integrate with multiple tools enhances functionality across various business scenarios.

• - Integrations include:

- Freee (cloud accounting)
- Sansan (business card management)
- Money Forward (invoicing)
- LINE WORKS
- Google Ads
- Yahoo Ads

Service Site
Case Study for Nash

About Geocode

Founded by Daisuke Haraguchi in February 2005, Geocode empowers businesses through web marketing services, including SEO and AI search measure solutions (AIO/LLMO). Furthermore, Geocode delivers CRMs like Next SFA/CRM to help firms integrate and enhance their marketing and sales strategies.

Discover more about Geocode here.

Contact Information

For inquiries about Next SFA/CRM, please contact:

• - Cloud DX Division, Cloud CS Department
• - Email: [email protected]
• - Phone: 03-6274-8081