Exciting Collaboration: Targus And Cosplayer Suzuran Launch New Campaign

Targus and Cosplayer Suzuran: A Perfect Match

Targus has officially appointed renowned cosplayer Suzuran as its ambassador, further bridging the gap between technology and the vibrant culture of cosplay. Founded in 1983 in the UK, Targus has been a reliable provider of PC bags, supporting business professionals, students, and creators globally for over four decades. Known for their commitment to safe product transport, Targus continues to innovate in both functionality and design, gaining immense trust as a global brand.

The recent partnership is an innovative way for Targus to exemplify its philosophy of creating bags that integrate seamlessly into everyday life. Suzuran’s approachable charm and natural allure resonate wonderfully with the brand’s identity, making her an ideal figure to represent Targus. Her popularity is largely due to the unique closeness she instills with her fans, reinforcing a sense of camaraderie akin to sharing everyday moments with a friend.

The Launch of the Campaign

To celebrate this collaboration, Targus will launch the “Targus × Suzuran Collaboration Campaign” starting on January 15, 2026. This campaign features exclusive discounts of approximately 10% on select products along with the exhibition of never-before-seen photos of Suzuran, complemented by a unique acrylic keychain as part of the campaign.

The driving force behind this collaboration stems from Targus’ history of accompanying individuals in everyday activities such as commuting and attending school. To present this narrative in a contemporary and relatable way, the campaign adopts the theme of “Everyday Date Style.” The photo shoot avoids ostentatious settings, favoring natural light and familiar urban environments, creating a relatable visual experience that blends Targus products with Suzuran’s authentic charm and the long-standing reliability of Targus bags.

Exclusive Buyer Benefits

During this campaign, customers purchasing select Targus backpacks will receive exclusive merchandise designed to enhance their experience with Targus products:
1. Early Purchase Bonus: An Original Keychain (limited to the first 300 customers)
Each model will feature a limited-edition acrylic keychain that can be easily attached to your bag, serving as a subtle yet personal infusion of both Targus and Suzuran’s worlds.

2. Exclusive Unreleased Portraits: A set of three 2L-sized prints
This stunning collection of previously unreleased photos, specifically taken for this campaign, will be included with bags purchased, tailored to the respective product line.

3. Handwritten Thank You Card from Suzuran: A special message card
This card, expressing gratitude and excitement from both Targus and the ambassador, highlights their shared mission of wanting to be part of customers’ daily lives.

Discounted Product Lineup

In honor of Suzuran’s appointment, Targus has slated three product lines for this campaign, with each available for about 10% off their regular prices:
1. Avila Series (Targeted towards women and new graduates): This line features a sleek silhouette and lightweight design combining practicality with elegance.
- Campaign Price: ¥9,000 (Including Tax)
- Buy Here

2. Cypress EcoSmart Convertible (Targeted towards professionals): Made from recycled materials, this highly functional model easily transitions between a backpack and briefcase.
- Campaign Price: ¥8,200 (Including Tax)
- Buy Here

3. CitySmart Professional (Targeted towards creators and photographers): Engineered to securely protect PCs and accessories, this series meets the demands of professional users.
- Campaign Price: ¥8,300 (Including Tax)
- Buy Here

The Voice of Suzuran

Reflecting on her experience, Suzuran commented, “Using the Targus bag during our shoot was surprisingly light and spacious. It fits seamlessly with any outfit and truly feels like a bag I would like to use in my daily life. I hope that through this photography and message, fans can feel a little closer to me. I would be happy if they could enjoy every day with this bag.”

Campaign Timeline

- Pre-Order Start Date: January 15, 2026, at 9:00 AM
- Product Shipping: Starting in early February 2026

Please bear in mind that the bonuses are limited and will be distributed on a first-come, first-served basis.

For more details, visit the campaign page [here]. Don’t miss this unique opportunity to blend daily functionality with the world of cosplay!