Monster Energy and Maximum the Hormone Celebrate an Exclusive Studio Experience Event

An Unforgettable Studio Experience with Maximum the Hormone

On a chilly October day, the excitement was palpable as fans gathered for a unique experience organized by Monster Energy and the renowned Japanese band, Maximum the Hormone. This one-of-a-kind event, dubbed the "Intense Studio Experience," was held in two different locations—Tottori and Chiba—at faithful studio venues where the band would perform exclusively for only two small groups of fortunate fans.

The Intense Studio Experience was a premium, invite-only event, part of the promotional campaign held in July 2025, called "Monster Energy x Maximum the Hormone Rich Campaign '25." Fans who purchased Monster Energy drinks were able to enter a lottery for a chance to participate in this unforgettable event that saw Maximum the Hormone take the stage closely and personally, breaking the traditional concert format.

Upon arrival, attendees were welcomed with a cheer, raising their Monster Energy drinks for a toast before engaging in a lively warm-up activity—sumo wrestling—led by the band members themselves. The energy was infectious. With barely a moment to catch a breath, the band transitioned into a live performance, delivering heart-pounding music that echoed the same thrilling sensations felt at major rock festivals.

The juxtaposition of the band's high-energy performances, usually seen by thousands at festivals, now showcased only for the close-knit audience of just nine lucky winners was surreal. The intimate atmosphere allowed fans to feel an incredibly personal connection with the band, as they were barely feet away from some of Japan's loudest rock icons.

As if this wasn't enough, participants had the chance to pick up instruments themselves, performing in front of their musical heroes. In a rare moment, the Maximum the Hormone members actively bobbed their heads in enjoyment as the fans took the mic, creating an electrifying and memorable exchange.

Following the high-energy performances, the celebratory atmosphere continued into the "Thank You Gathering," where fans and band members could relax and share stories. This intimate session allowed for candid discussions, laughter, and personal anecdotes that deepened the bond between the band and their devoted fans. It was, without question, a once-in-a-lifetime opportunity, underscored by the shared passion for music and the unique experiences that both the band and their fans relish.

The entire day was documented in stunning detail, with Daisuke Han providing a report that showcases the ebullience and remarkable acts that unfolded. Fans eager to relive the day's moments and the exhilarating energy can check out Maximum the Hormone’s official Instagram for recaps and highlights.

About Maximum the Hormone

Maximum the Hormone is a four-member Japanese rock band known for their high-energy loud rock music that blends eccentric and unpredictable musical themes. Since their formation, they've skillfully manipulated the Japanese language in their lyrics, which often carry deep meanings despite their chaotic nuances. With albums like "Yoshushufukushu" reigning at the top of Oricon's charts for three consecutive weeks, their sales have surpassed 2.2 million copies.

The band continues to draw massive crowds at domestic music festivals, while also conquering international scenes, staging sold-out shows in Europe, South America, and even played at France's largest metal festival, Hellfest 2022. Their music also reached wider audiences, where their song “Kawariyuki (2 Billion Centimeter)” was selected as an insert and ending theme for the popular anime “Chainsaw Man.” As they continue to evolve, their upcoming single, "Kisei Rush," scheduled for release in June 2024, promises to amplify their dynamic presence in the rock scene.

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