Marketing Operations Professionals Set to Transform GTM Strategies for 2025 and Beyond

Marketers Leading the Charge into 2025

As we look ahead to 2025, MarketingOps.com, a community-driven hub for marketing operations professionals, is making waves with significant developments. The organization has seen notable growth throughout the past year, characterized by an expanded team, increased partnerships, and a vibrant membership community that reflects its dedication to enhancing the marketing operations landscape.

In 2024, MarketingOps.com appointed several key figures, including Audrey Harze as the Chief Marketing Officer (CMO), Tracey Fudge as the marketing ops manager, and Grace Miller as a content producer. This strategic hiring is expected to augment their content delivery, operational support, and foster greater community engagement. According to Mike Rizzo, the founder of MO Pros® and MarketingOps.com, the organization's achievements over the past year are a testament to the relentless commitment of the entire team, their partners, and the community.

To emphasize its growth trajectory, MarketingOps.com has increased its partner network to 35 organizations, which will significantly bolster initiatives such as MOps-Apalooza, local meetups, and virtual events. Impressively, 43% of these partners are committed to sponsoring multiple campaigns, thereby continually offering its members access to invaluable resources and career opportunities. As community engagement surges, the organization experiences measurable growth in member activity on their Slack channels, Pro Memberships, new education offerings, and even the establishment of 10 regional chapters. Not to mention, attendance at events like the MOps-Apalooza conference and the Road to MOpza series is on the rise.

Looking toward the new year, Harze reinforces the idea that MarketingOps.com is evolving into something much larger than merely a community; it's transforming into a movement. With a firm mission to empower marketing operations professionals to build and refine their go-to-market strategies (GTM), MarketingOps.com aims to equip its members with the necessary tools, knowledge, and connections to lead their industries. Educational initiatives and empowerment are at the forefront, ensuring members become not just participants but leaders in shaping the future of marketing operations.

For 2025, members can anticipate a revamped Ambassador Program and an enriched Membership Programming designed to elevate the career development landscape for marketing ops professionals. Additionally, the forthcoming State of the Marketing Ops Pro Research report promises to provide even deeper insights into industry trends and challenges faced by professionals within this field.

They also plan to host the much-anticipated Spring Fling event along with MOps-Apalooza in 2025, aiming to create valuable networking and learning opportunities for their growing community. As more professionals join MarketingOps.com, they stand to benefit from a wealth of experiences, support, and resources committed to enhancing the marketing operations profession.

Founded in 2022, MarketingOps.com has quickly become a vital resource for marketing operations professionals—boasting a community that has swelled to over 6,200 members. The focus is on collaboration, sharing tools, templates, and knowledge to uplift the role of marketing ops collectively. The future is bright for this dynamic community, and as they approach 2025, they are ready to make a substantial impact on their members and the marketing landscape as a whole.

For more information about how you can become part of this thriving community or to learn about their resources, visit MarketingOps.com.