A. Lange & Söhne Launches Exclusive Watch Strap Selection in Japan

A. Lange & Söhne is excited to announce the launch of their exclusive selection of watch straps starting June 28, 2025, in their prestigious boutiques located in Ginza and Osaka Shinsaibashi. This initiative marks a significant enhancement to their product offering, allowing customers to personalize their timepieces like never before.

In addition to A. Lange & Söhne’s own straps, customers will find specially curated straps by renowned strap maker Jean Rousseau, designed specifically for Lang's exquisite timepieces. This collaboration ensures that watch enthusiasts have access to unique and high-quality components that elevate their luxury item.

A. Lange & Söhne's Alligator Strap and Jean Rousseau Coordination Kit

Visitors to the boutiques can explore a collection of 40 different variations in the Lange-specific coordination kit, which allows them to find the perfect match for their watch. Shoppers can take their time to physically experience and combine the straps with their watches, fostering a more personal connection with their luxury watch. Customers will have the freedom to choose from seven different materials, including exciting options like rubber lining, perfect for the upcoming summer season.

Special Launch Event

To celebrate the launch, A. Lange & Söhne will host an exclusive event. Customers who purchase eligible A. Lange & Söhne watches during this period will receive a custom strap, coordinated to their specifications, absolutely free. This offer empowers customers to enhance their watch in a way that suits their personal style and outfits.

All custom straps will be crafted by Jean Rousseau.

Event Details

Tokyo:

- Date: July 5, 2025 – July 21, 2025
- Time: 11:00 AM – 7:00 PM
- Location: Boutique Ginza
- Phone: 03-3573-7788

Osaka:

- Date: June 28, 2025 – July 13, 2025
- Time: 11:00 AM – 7:00 PM
- Location: Boutique Osaka Shinsaibashi
- Phone: 06-6245-4281

Please make a reservation by contacting the boutiques before visiting to ensure a smooth experience.

In addition, A. Lange & Söhne will offer private watch consultations from July 1 to August 31, 2025, across all their boutiques nationwide. This personalized experience aims to assist customers in selecting watches that match their style, preferences, and needs.

For more details, feel free to contact the boutiques or visit their official website. A. Lange & Söhne looks forward to welcoming you and providing an unforgettable experience in luxury timekeeping.