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Precisely Recognized as a Major Player in IDC MarketScape 2026 Assessment

BURLINGTON, Mass., Oct. 20, 2026 - Precisely, a frontrunner in unified data management tailored for AI-ready data, has announced its recognition as a Major Player in the IDC MarketScape: Worldwide Intelligent Customer Communication Management 2026 Vendor Assessment. This accolade reflects its prominent status among fifteen evaluated vendors and signifies its comprehensive solutions in the marketplace.

Organizations are increasingly pressured to expedite the creation and delivery of personalized customer communications without sidelining governance, compliance, or trust in their operations. The IDC MarketScape’s evaluation brought in its focus on Precisely EngageOne™ RapidCX, identifying its vital strengths in an array of areas including its AI strategies, data integrity, personalization capabilities, and adherence to privacy and compliance standards.

Strengths Highlighted by IDC MarketScape

• AI Strategy: The governed AI model within EngageOne™ RapidCX addresses crucial tensions particularly prevalent in regulated sectors such as banking and insurance. Its agents operate using Amazon Bedrock foundation models, optimized for specific agent tasks, with future plans to enable customer-selectable model switching for enhanced adaptability. Notably, the platform incorporates measures ensuring that while AI agents can suggest actions, all recommendations require team approval, maintaining a comprehensive audit trail of AI's contribution to every interaction.

• Data Integrity and Personalization: Beyond its customer communications management, Precisely extends its capabilities to robust data management, including data integration, quality assurance, enrichment, governance, and location intelligence. EngageOne products leverage these capabilities to ensure that personalization is based on verified, cleaned, and contextualized customer data—a unique proposition in the market. Presently, users can benefit from this connection through MCP and API integration, with tighter future integration planned.

• Privacy and Compliance: EngageOne™ RapidCX is fortified with advanced governance, privacy, and security controls tailored for regulated sectors. Companies can centrally manage content standards and customer communication preferences, ensuring compliance with local and global regulations such as GDPR and CCPA. The platform's supportive certifications attest to its security and compliance readiness, including ISO 27001 and SOC 2 Type II certifications.

Allan Christian, General Manager of Engage at Precisely, emphasizes that regulated organizations are increasingly required to act swiftly without compromising control, especially in customer communications where accuracy and accountability are paramount. EngageOne™ RapidCX not only facilitates governance throughout the communication lifecycle but also empowers organizations to make informed decisions while retaining the oversight required by regulators.

Market Insights from IDC

According to the IDC MarketScape analysis, upper midmarket and large enterprise organizations should seriously consider Precisely for its flexible deployment options and innovative pricing models, which include explainable AI capabilities. EngageOne™ RapidCX features a low-code template designer and dynamic content rules, appealing to business users, while its partner ecosystem supports its operations on a global scale.

For further insights, interested parties can download a complimentary copy of the IDC MarketScape excerpt at Precisely’s website.

About Precisely

Precisely stands at the forefront of unified data management, providing the essential AI-ready data enterprises require to scale their AI initiatives confidently. Combining a broad set of data management capabilities on a singular integrated platform, Precisely caters to over 12,000 organizations across 100 countries, including 92% of the Fortune 500. For more information, visit Precisely's official website.