#Japan #Kobe #UCC #totonoü #Black

UCC's New Sugar-Free Coffee PET Bottle: A Bestseller in E-commerce Market

UCC Ueshima Coffee Co., based in Kobe, Hyogo, has introduced a game-changing product to the beverage market: the "UCC TOTONOU by BLACK Sugar-Free PET 500ml." Launched in March of this year, this innovative drink promotes a new health-conscious coffee habit that supports metabolism. Its sales performance has been outstanding, earning the rank of the highest initial sales for any new PET beverage over the past three years in e-commerce channels.

To make it more accessible, UCC has partnered with Mos Food Services to offer a limited-time promotion starting June 1. Customers purchasing the product via the UCC official online store will receive a coupon for a popular item, "Mos Chicken," from Mos Burger’s official online shop.

What is UCC TOTONOU by BLACK Sugar-Free?

This beverage is not just another coffee; it is a functional food product made from 100% regular coffee that aims to improve energy expenditure at rest for those with a higher BMI, thanks to its coffee-derived trigonelline content. As Japan’s first PET coffee to carry this functional claim, the drink maintains the identity of the beloved "BLACK Sugar-Free" brand by using only coffee as its ingredient, with no added flavors. The secret to its rich and smooth taste lies in UCC’s careful selection of its coffee beans and roasting techniques, ensuring that it remains delightful enough to be a daily indulgence.

Since its launch, customers have shared positive feedback regarding its taste and functionality, with over 80% expressing satisfaction, highlighting its refreshing flavor and robust coffee essence. Additionally, the promotional campaign “8-Week TOTONOU Challenge” encourages consistent consumption and has significantly driven EC purchases.

The Perfect Pairing: UCC Coffee and Mos Chicken

Fusing UCC's expertise in coffee with Mos Burger's culinary delights, the collaboration centers on the UCC TOTONOU drink’s compatibility with the savory Mos Chicken. The chicken is marinated with a soy sauce-based original sauce and pairs perfectly with the drink’s rich flavor, creating a balance that doesn’t leave consumers feeling heavy after a meal. This successful matching is backed by UCC's patented technology, which quantifies taste profiles and analyzes food pairings.

The promotion is set to launch on June 1, and details include the eligibility for customers purchasing a case of UCC TOTONOU by BLACK. These customers will receive a ¥500 coupon usable exclusively at the “Life with MOS” online shop.

How to Participate in the Coupon Campaign

1. Eligible Products: Customers buying a case of UCC TOTONOU by BLACK will receive a coupon applicable on the Mos official online shop.
2. Campaign Start Date: June 1, 10 AM onwards.
3. Where to Buy: The product is available on various online platforms, including the UCC official store and Rakuten Marketplace.
4. Coupon Terms: The coupon can only be redeemed on orders above ¥1 and is valid until November 30, 2026, at the “Life with MOS” online shop.
5. Conditions: Limitations include that the coupon cannot be combined with other offers and is valid for individual use only.

The UCC group is committed to delivering new values and experiences through coffee while exploring innovative collaborations across industries. This approach is aimed at creating new drinking occasions and enhancing lifestyle quality for coffee enthusiasts.

More information about the product can be found on the UCC TOTONOU website. Additionally, check out the UCC official online store and the Life with MOS store for promotions and exclusive offers.