#Japan #Tokyo #BASE FOOD #BASE UP PROJECT #Hiroto Fujino

Base Food Corporation Teams Up with Hiroto Fujino for the 2026 Asian Games

Base Food Corporation, headquartered in Meguro, Tokyo, is thrilled to announce its recent supplier partnership with Hiroto Fujino, who will represent Japan in speed climbing at the 2026 Asian Games. This collaboration is part of the "BASE UP SPORTS PROJECT," designed to support athletes in enhancing their performance and overall well-being.

The Vision of Base Up Project

The Base Up Project aims to contribute to a society where everyone can shine with their unique personalities and smiles. Focusing on promoting a healthy lifestyle through a balanced diet, Base Food encourages the incorporation of complete nutritional meals into daily life. The initiative spans various domains, including sports, music, arts, and culture. By doing so, it aims to improve mental and physical health, uplifting the community at large.

The partnership with Hiroto Fujino marks a pivotal moment for the Base Up Sports Project. The renowned athlete will receive a range of Base Food products tailored to enhance his nutrition, particularly during intense training and international competitions. This agreement is expected to include collaborations on awareness campaigns about nutrition and sports performance.

Hiroto Fujino: A Rising Star

Born on November 28, 2004, Hiroto Fujino discovered his passion for climbing in elementary school while climbing trees in the park. His notable achievements include winning the Junior category at the 2022 World Youth Championships and the Japan Championships in 2025. Following these accomplishments, he secured his position in the finals of the 2025 World Championship and has earned a place in the 2026 Asian Games in Nagoya.

Fujino expressed his excitement about joining forces with Base Food, stating, "I'm really happy to have signed a supplier contract with Base Food. Their products provide a well-balanced intake of nutrients, solving the problem of nutritional deficiencies during overseas expeditions. I look forward to aiming for greater heights together and sharing the goodness of Base Food products with more people."

The Base Up Project Overview

Under this comprehensive initiative, Base Food provides support to individuals engaged in sports, music, arts, and culture. By committing to the health aspects of nutrition, the project aims to foster an environment where everyone can pursue their dreams while contributing to a sustainable future. The essence of the Base Up Project is to share smiles and joy with everyone involved.

Base Up Sports Project Details

The Base Up Sports Project strives to enhance health and athletic performance by integrating Base Food's complete nutritional meals into everyday routines. The high-quality products, including BASE PASTA, BASE BREAD, BASE YAKISOBA, BASE RAMEN, BASE Cookies, and BASE Pancake Mix, ensure that users receive a balanced nutrient intake necessary for optimal performance.

Support for Athletes and Teams

Base Food also invites sports professionals and both amateur and professional teams to participate in their program. The supplier contract will allow for long-term collaboration, while shorter-term support is provided through product sampling and events. This approach enables active individuals of all ages to experience complete nutrition through Base Food products.

For enrollment details and terms, check their official note link.

About Base Food

Founded in April 2016, Base Food Corporation's mission is to "innovate staples and make health a standard." As a pioneer in complete nutrition food in Japan, the company aims to provide convenient, delicious, and nutritious options that elevate the standard of health and nutrition. With over 300 million units sold and more than one million subscribers to their products, Base Food continues to solidify its presence in the health and wellness industry.

For inquiries about the Base Up Sports Supplier Contract and related programs, contact [email protected].

Explore more about their mission and product offerings at Base Food's website.