#United States #Mytheresa #Aspen #Bemelmans Bar

Mytheresa Collaborates with Bemelmans Bar in Aspen for Winter Celebration

This February, luxury digital platform Mytheresa joins forces with the iconic Bemelmans Bar to create an unforgettable après-ski experience in the picturesque town of Aspen, Colorado. The event marks a significant moment as Bemelmans Bar ventures beyond the confines of the Upper East Side of New York City for the first time.

Running daily from February 14 to March 2, 2025, from 3 PM to 9 PM, this distinctive collaboration brings together the essence of both brands in an immersive winter celebration. Guests can indulge in signature martinis and enjoy live piano performances featuring timeless classics from the American Songbook, carefully curated by Mytheresa.

As visitors enter the pop-up venue, they will be greeted by a vibrant atmosphere reflecting the charm and elegance of both Mytheresa and Bemelmans Bar. The event will feature a stunning ice bar serving exquisite Champagne and will showcase items like dazzling jewelry, emphasizing the luxurious elements of both brands. A novel interactive 'Press for Fashion' button will offer guests stylish surprises right at their tables, creating a blend of entertainment and fashion.

The coat check area isn’t just a functional necessity; it transforms into a delightful experience where guests can explore Mytheresa's carefully selected luxury outerwear collection. Custom artwork by New York artist Xavier Donnelly adorns the walls, infused with the whimsical style of Ludwig Bemelmans—filling the space with delightful vignettes reminiscent of Aspen's enchanting winter scenery and the chic spirit of après-ski fashion.

On the opening night, the atmosphere will be electrified by the musical talents of Emmy Award-winning composer Earl Rose, who has graced the original Bemelmans Bar with his piano for over three decades. He will perform on a Steinway piano, setting the tone with a selection of musical classics that encapsulate the spirit of this illustrious venue. Following Rose's performance, local Aspen artists will continue the tradition of live music, contributing to the lively ambiance.

Heather Kaminetsky, President of Mytheresa, North America, expresses enthusiasm for this unique partnership: “This collaboration brings Mytheresa's style to the sophisticated setting of Bemelmans Bar, offering an ultimate winter experience for anyone who appreciates a well-crafted martini alongside our curated fashion selections.”

Moreover, Marlene Poynder, Managing Director of The Carlyle, emphasizes the cultural importance of this collaboration, stating: “For almost a century, Bemelmans Bar has been a vital part of New York’s social scene. Extending its legacy to Aspen, thanks to Mytheresa, is a milestone moment that celebrates artistry and outstanding experiences.”

This limited-time experience invites fashion enthusiasts and luxury aficionados to embrace the winter spirit of Aspen while relishing in the exquisite offerings by Mytheresa and the timeless elegance of Bemelmans Bar.

Location: 620 East Hyman Avenue, Aspen
Event Dates: February 14, 2025 – March 2, 2025
Hours: 3 PM – 9 PM daily
Reservations: Available on Resy.com

With both luxury brands committed to excellence, attendees can expect a fusion of style, entertainment, and unforgettable memories that embody the luxurious lifestyle each brand represents.

For more information, or to make your reservation to this extraordinary après-ski event, please contact the respective press contacts at Mytheresa or Bemelmans Bar.