#Japan #Tokyo #Way Way Land!®3 #Kleiner Feigling #Yukke Sakemura

Way Way Land!®3: The Ultimate At-Home Party Game

Mark your calendars! On September 4, 2025, the eagerly anticipated third edition of the at-home partying game, Way Way Land!®3, will hit the shelves. Developed by Boku to Watashi to Co., Ltd. in collaboration with Citraum, this party game promises to elevate your at-home gatherings to a whole new level.

What is Way Way Land!®?

Way Way Land!® combines the fun of board games with the excitement of social drinking. Inspired by the popular German liqueur, Kleiner Feigling, players use mini bottles as tokens while completing fun challenges to reach the finish line. Its simple rules allow players to enjoy a unique storytelling experience that reflects contemporary life in Japan, especially for the younger generation.

The first edition centered on university life, while the second tackled the realities of working life. Now, the third edition focuses on a significant period for many students: job hunting in their senior year of university. This evolution in theme has garnered enthusiastic responses from young adults in their 20s, making it a relatable experience for players.

Insights into the Latest Edition

The theme of Way Way Land!®3 revolves around the challenges faced by college seniors as they navigate the complexities of entering the workforce while fostering romantic relationships. Many young adults find themselves struggling to balance their aspirations for their dream jobs alongside maintaining personal connections.

Incorporating these real-life dilemmas, the game is not only entertaining but also offers meaningful reflections on modern life. The project has received the expert supervision of Yukke Sakemura, an acclaimed author and YouTuber known for content related to alcohol and lifestyle. Her YouTube channel, which boasts around 2.2 million followers, will also feature exclusive “sake diary” videos linked to the game, enriching the player experience.

Product Details

• - Game Name: Kleiner Feigling Assortment Pack - Way Way Land!®3
• - Release Date: September 4, 2025
• - Contents: Includes 20ml bottles of diverse flavors such as original, coconut biscuit, red berry sour, pineapple sour, blueberry, and lemon sour, along with a game board.
• - Price: ¥3,800 plus tax
• - Availability: The game will be sold at select Don Quijote stores nationwide and through the official online store: Ctraum Store

Safe Playing Guidelines

To ensure enjoyment for everyone involved, Way Way Land!®3 has been designed to include responsible drinking elements. Here are some key considerations:

• - Underage Drinking: The game emphasizes that alcohol consumption is not encouraged for those under 20.
• - Mindfulness of Consumption: Players should avoid excessive drinking or pressure to consume. Instead, enjoy at a comfortable pace.
• - Safety First: No drinking and driving—players should never encourage drinking for those planning to drive.
• - Health Considerations: Pregnant or nursing individuals should refrain from drinking.

Meet Yukke Sakemura

Yukke Sakemura is the creative mind behind the game’s design and narrative, balancing her career as a writer and YouTuber. Known for her honest portrayal of the struggles experienced by many young adults, her work resonates with a wide audience.

About Citraum

Based in Tokyo, Citraum focuses on popular alcoholic beverages in Japan, including Kleiner Feigling and innovative drink marketing tailored for the youth. Since its inception in December 2016, the company has aimed to bring new experiences to the drinking culture, establishing itself as a market leader in creating memorable moments around beverages.

Don't miss out on the launch of Way Way Land!®3! Mark your social calendars for September 4, 2025, and get ready for an unforgettable game night that combines laughter, strategy, and the spirit of camaraderie—all within the comfort of your home.