#USA #Chicago #Inspired Thinking Group #David Mackay #Storyteq

ITG Appoints David Mackay as Chief Revenue Officer of Storyteq US

Inspired Thinking Group (ITG), a leader in tech-enabled content solutions, has recently announced that David Mackay will take on the role of Chief Revenue Officer (CRO) for Storyteq US. This strategic appointment comes as the company seeks to enhance its market presence across North America, building on a foundation of impressive technological advancements and client endorsements.

A Momentous Occasion for ITG

David Mackay's entry into ITG comes during a pivotal time for the business. The company's Storyteq platform has been recognized as a Leader in both the Gartner Magic Quadrant for Digital Asset Management (2025) and Content Marketing Platforms (2024), making ITG the only vendor to achieve this distinction in both categories. This recognition underscores the quality and potential of their innovative solutions.

Expanding the Horizon

With Mackay at the helm, ITG plans to capitalize on the momentum generated through the growing adoption of its Halo content services. Mackay will be instrumental in shaping the company’s go-to-market strategy while optimizing the organizational structure to ensure long-term success. His experience will guide ITG in navigating the complexities of the North American market.

Prior to joining ITG, Mackay amassed over three decades of expertise within the enterprise software and SaaS domains. His track record is impressive, having played transformative roles at notable companies like Adobe, Oracle, and Hootsuite. Known for his capability to convert complex offerings into appealing value propositions, he aims to replicate this success with Storyteq to drive revenue growth significantly.

The New Role

As the new US CRO, Mackay will lead efforts to extend ITG's reach into new markets while reinforcing existing client relationships. With clients already including prominent brands like KFC, Heineken, and Samsung, the opportunity for growth appears boundless.

Andrew Swinand, ITG's CEO, expressed his enthusiasm regarding Mackay’s appointment, emphasizing the potential that exists within the US market.