Exciting Launch of HELLO KITTY’S PICNIC GARDEN with BEOMGYU and Tina Tamashiro

HELLO KITTY’S PICNIC GARDEN Launch: Celebrating Friendship and Joy

On October 29, 2025, Sanrio Co., Ltd. will officially open the gates to HELLO KITTY’S PICNIC GARDEN at Roppongi Hills' Ohya Plaza. This exciting event was previewed at a press conference featuring popular personalities such as BEOMGYU from TOMORROW X TOGETHER and actress Tina Tamashiro. Attendees were treated to delightful discussions revolving around the picnic theme and various heartwarming experiences related to the event.

BEOMGYU expressed his hopes for sharing delicious food and cheerful conversations with his group members during a picnic, reflecting his close bond with them amidst their busy schedules. Meanwhile, Tamashiro reminisced about childhood memories of picnics with friends and family, a sentiment emphasized by the “HELLO KITTY MAP” digital campaign encouraging the sharing of kindness across the globe. The air was filled with warmth as both speakers recalled cherished moments associated with picnics and friendship.

BEOMGYU made a stylish statement with his jacket ensemble, asking the gathered media about his chic black suit, while Tina complemented the event's theme with her outfit featuring matching patterns with Hello Kitty. The choice of clothing inspired conversation on how fashion can convey a sense of nostalgia and connection to childhood.

The digital initiative, HELLO KITTY MAP, aims to create a platform for people worldwide to share their acts of kindness. Tina described her enjoyment of reading uplifting comments shared by strangers, highlighting the collective positivity fostered by this event. The shared excitement continued as the two stars experienced fragrant scents curated to match their moods, with BEOMGYU picking an aroma that conveyed calmness and satisfaction.

A standout moment occurred when Hello Kitty appeared, eliciting joy from both BEOMGYU and Tina. They embraced the opportunity to select fragrances personalized to their feelings, with BEOMGYU reflecting on his affinity for scents and their importance in various moments of his life.