#Japan #Tokyo #Sapporo Beer #EBISU Garden #Yebisu Beer

YEBISU BEER HOLIDAY: A Celebration of Craft and Flavor

Get ready for a unique celebration at the YEBISU BEER HOLIDAY, kicking off today, August 22, at Ebisu Garden Place. Hosted by Sapporo Beer Co., a subsidiary of Sapporo Holdings Ltd., this event promises not just great beer but culinary delights that perfectly accompany each brew.

An Array of Flavors Awaits

At this festive gathering, attendees will be treated to four varieties of YEBISU beer, including an exclusive sneak peek of the YEBISU Creative Brew Wakana set to launch on September 2. This special beer embodies a deep appreciation for Japanese ingredients and brewing techniques, featuring 100% domestic hops crafted to create a unique taste experience.

The Wakana brew utilizes three types of hops: the indigenous Shinshu Wase, a traditional hop lineage called Little Star, and the exciting newcomer Furano Magical. With carefully timed additions during the brewing process and fermentation by YEBISU yeast, the result is a beer with depth, strong character, and elegance.

Gourmet Food to Complement Your Beer

Food enthusiasts will love the offerings from top restaurants recognized in the ongoing YEBISU Beer Pairing Competition held since March this year. Food trucks from these esteemed restaurants will be available, serving an array of dishes specifically crafted to pair harmoniously with YEBISU beers. Visitors can indulge in unique holiday plates that combine different culinary delights, making this event a true gourmet experience.

Exciting New Beer Releases

Additionally, at the YEBISU BREWERY TOKYO, a limited-release beer called mimicolale will be available. This innovative brew has been developed with inspiration from craft cola, offering a refreshing acidity complemented by spicy notes, capturing the evolution of tastes found in the world of beer.

When you visit the YEBISU BEER HOLIDAY, make sure to stop by YEBISU BREWERY TOKYO for a special and fresh YEBISU experience unique to the Ebisu area. This is the perfect chance to discover new flavors and celebrate with like-minded beer enthusiasts.

Event Details

• - Event Name: YEBISU BEER HOLIDAY
• - Location: Ebisu Garden Place, Tokyo, Japan
• - Dates: August 22 to August 31, 2025
• - Hours of Operation: 16:00 - 21:00 on weekdays, 11:30 - 21:00 on weekends (last orders at 20:45)
• - Admission Fee: Free
• - Drinks Offered: Five varieties of draft YEBISU beers, including the new Wakana
• - Food Offerings: Culinary creations from notable restaurants via food trucks
• - Participation: Visitors can register online or queue for entry on-site, with cashless payment options available for food and drinks.

Conclusion

With the support of the Meguro and Shibuya wards and the Shibuya Tourism Association, the YEBISU BEER HOLIDAY is set to deliver a memorable experience filled with flavor, craftsmanship, and joy for everyone. Don’t miss the chance to immerse yourself in this extraordinary celebration of Japanese beer culture!

For more information and reservations, visit the official website.

If you have any inquiries, please contact the customer center of Sapporo Beer Co. at 0120-207-800.