China Launches Exciting Ice and Snow Tourism Promotion in the U.S. for 2025

On February 28, 2025, the 'Nihao China!' Ice and Snow Tourism Promotion was officially unveiled in the vibrant city of Honolulu, Hawaii. The event attracted over a hundred professionals from travel, tourism, and media sectors, all eager to learn about China's breathtaking winter experiences. This promotional campaign highlights China's vast array of ice and snow tourism activities, from exhilarating winter sports to captivating cultural festivals.

The celebration began with an imaginative photo exhibition titled "Dreams of Ice and Snow in China," juxtaposing stunning visuals of China's winter landscapes with thrilling activities. A captivating film screening showcased the country's top ice and snow destinations, illustrating why China is rapidly becoming a leading winter tourist hotspot.

The event was organized by the Network of International Culturalink Entities of China, represented by Deputy Director Wan Ting, alongside key partners like the China National Tourist Office in Los Angeles, and tourism departments from Heilongjiang province, Shanxi province, and Lhasa.

Hon. Daniel Holt, a member of the U.S. House of Representatives from Hawaii, attended the event, which not only showcased China's winter wonders but also fostered relationships between U.S. and Chinese tourism professionals. Gawei Wu, the director of the China National Tourist Office in Los Angeles, emphasized that China's ice and snow tourism is gaining momentum on a global scale. He stated that thrilling activities such as snow adventures, ice fishing, and cultural festivals can elevate China's tourism economy.

Wu expressed the hope to introduce the improved facilities, diversified winter offerings, and upgraded services available in China’s winter resorts to the Hawaiian travel industry's interest. His conviction is that by spotlighting these attractive itineraries, the tourism operators in Hawaii can incorporate these unique experiences into packages for travelers aiming to explore Asia.

This promotional initiative, titled “Nihao! China” and endorsed by important cultural and tourism departments across the regions of Heilongjiang, Shanxi, Jilin, and Xinjiang, seeks to highlight the core value of China's unique winter tourism resources. It aligns with the philosophy of promoting sustainable tourism that respects the natural beauty of China's landscapes. The guiding principle, “Lucid waters and lush mountains are invaluable assets,” reflects the objective of enhancing the cultural and tourism economy through responsible travel.

Earlier in the year, a launch ceremony for this initiative was held on January 5, 2025, in Harbin, Heilongjiang Province, providing a platform for introducing China's winter tourism offerings. This was followed by a special promotional event in Sydney, Australia, just a couple of days before the Honolulu kickoff on February 26. Moreover, a Japan-China Tourism Business Exchange Meeting was recently conducted in Tokyo on March 3, further enhancing international collaboration in tourism.

The efforts to promote China's winter tourism culminate in the hope of establishing new connections between international travel agencies and China's winter destinations. The collaboration between Chinese cultural entities and global tourism players is expected to create enriching experiences for tourists looking for a unique winter getaway. By bridging cultures through travel, the engagements at events like these pave the way for a more interconnected global tourism landscape.

Travel enthusiasts and industry insiders eager for information on this ambitious campaign can reach out to the China National Tourist Office in Los Angeles at (818) 545-7507 or contact their office via email at [email protected].

The excitement surrounding this promotion reiterates that winter in China is not just a season; it is an experience waiting to be explored. As the world turns its gaze toward winter adventures, China stands ready to welcome travelers with open arms and picturesque snowy landscapes that promise unforgettable journeys.