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Lexar Celebrates 30 Years with a New AI Storage Vision

Las Vegas, USA - January 5, 2026 - Lexar, a global leader in flash memory products, is celebrating its 30th anniversary this year at the CES 2026 event in Las Vegas. With a firm foundation built over three decades, the company is showcasing an innovative vision for its AI storage business along with a suite of new products designed to meet evolving user needs. Lexar's strategic focus is on leveraging AI to enhance workflows, mobility, and real-time data capabilities that define the future of storage solutions.

Since its establishment in 1996, Lexar has evolved from a pioneer of memory card standards into a trusted global brand serving creators, gamers, professionals, and next-gen smart devices. Lexar's success is anchored in its commitment to three core values: Professionalism, Innovation, and Service.

Professionalism: Setting Standards Since 1996

Lexar has always been at the forefront of memory card technology, establishing industry standards with the introduction of CF cards. The new Lexar Professional DIAMOND CFexpress 4.0 Type B card embodies this commitment, offering sustained performance for high-end cinema, high-bitrate recording, and next-gen 8K workflows.

Innovation: Revolutionizing Storage Solutions

Innovation has been the hallmark of Lexar since its inception. From introducing the world's first professional workflow solution to developing industry-leading products like the all-metal Lexar ARMOR GOLD SDXC UHS-II card and the groundbreaking Lexar PLAY PRO microSDXC Express card, Lexar continuously shatters the norms of the industry.

On display at CES 2026, the innovative storage solutions reflect user feedback and changing workflows, showcasing the company's remarkable technological prowess. Key products include:

• - Lexar Professional SILVER PLUS microSDXC: The fastest 2TB UHS-I microSD card available, featuring maximum read speeds of 255MB/s and write speeds of 180MB/s, ideal for 4K video recording and outdoor use.
• - Lexar Air Portable SSD: A sleek, lightweight portable storage solution weighing only 0.6oz, equipped with automatic backup through the Lexar App, perfect for creators on the go.
• - Lexar PLAY X PCIe 4.0 NVMe SSD: Offering exceptional performance with read speeds of up to 7400MB/s and write speeds of 6500MB/s, it's designed for gaming, content creation, and high-performance workflows.
• - Lexar TouchLock Portable SSD: This NFC-enabled portable SSD features dual encryption, allowing for secure access with smartphone authentication, while also supporting automatic photo backups.

Leadership in Technology: Introducing AI Storage Core

In response to the increasing demand for advanced storage solutions in AI PCs, gaming systems, imaging tools, autonomous devices, and robotics, Lexar has unveiled its AI Storage Core. This new storage architecture prioritizes performance, reliability, and flexibility, marking the dawn of consumer-grade AI storage. Lexar's initial offerings within this innovative framework include:

• - AI-Grade SSD: Designed for AI PCs and high-performance computing.
• - AI-Grade Storage Stick: A new storage format that plugs in to instantly expand capacity for next-gen PCs.
• - AI-Grade Card: Tailored for 8K AI imaging, sensor fusion, and real-time edge analytics.

Leadership in Brand Partnerships

On the same day, Lexar announced a global partnership with the Argentina national soccer team, embodying shared values of leadership, professionalism, and global impact. As the team's global storage partner, Lexar aims to enhance the performance and reliability of their products. To commemorate this collaboration, Lexar will launch co-branded models of the Lexar Air Portable SSD and Lexar SL500 Portable SSD in the first half of 2026, designed for fans and creators to capture and preserve important moments.

Lexar’s lineup will be on display at CES 2026 from January 6 to 9 at booth #20234 in the Central Hall of the Las Vegas Convention Center.

About Lexar

Founded in California in 1996, Lexar has been delivering reliable, high-performance memory solutions across the globe for 30 years. Today, it serves over 100 million users in more than 70 countries through more than 100,000 sales channels across six continents. The award-winning product range, including memory cards, SSDs, DRAM, and mobile storage solutions, supports creators, professionals, and everyday users alike. For more information, visit Lexar's official site or check out their official accounts on Instagram, Facebook, X, YouTube, and LinkedIn.