#Japan #Tokyo #Shizai #Nahat #Cleo's Beauté

Nahat to Present at the E-Commerce Conference 2026 Summer

Nahat Inc., a leading marketing firm based in Shibuya, Tokyo, has confirmed its participation in the upcoming E-Commerce Conference 2026 Summer, taking place from July 22 to 23, 2026. This event is expected to be one of the largest online summits for e-commerce in Japan, and Nahat's involvement underscores its commitment to advancing the industry.

Event Details

The conference aims to explore key strategies relevant to the future of e-commerce. Nahat will feature alongside industry experts, including Daisuke Aburatani, the co-founder and director of shizai, and Chihiro Nakata, the CEO of Boldies, a Nahat group company. The trio will focus on enhancing customer experience and generating user-generated content (UGC) through effective material strategies.

The session, titled "The Importance of Materials that Enhance Customer Experience and Generate UGC," will delve into the successful case study of the direct-to-consumer (D2C) hair care brand, Cleo’s Beauté. Having surpassed one million units sold, the brand's swift growth will serve as a foundation for discussing how leveraging data-driven direct marketing can amplify brand value and maximize lifetime value (LTV).

E-commerce has seen a remarkable evolution, especially with the unyielding impact of digital transformations across sectors. Within this context, the importance of a compelling customer experience cannot be overstated. Participants will learn about best practices and strategic insights that can be directly implemented to foster greater customer engagement and brand loyalty.

Speakers and Topics

Nahat's session will feature three prominent figures:

• - Daisuke Aburatani, Co-founder and Director of Shizai, began his career at Intelligence Inc. (now Persol Career) and has extensive experience in corporate sales and recruitment in the technology sector, laying down a foundation for the formation of shizai, which supports D2C businesses with backend operations.

• - Chihiro Nakata, CEO of Boldies, which focuses on the planning, development, and manufacturing of cosmetics and health foods. With a strong commitment to innovation and customer feedback, Boldies seeks to be a transformative partner for lifestyle enhancement through its products.

• - Tomohiro Watanabe, Director at Nahat, brings a unique perspective gained from working with a Michelin-starred restaurant and helping to scale influencer marketing within the company. Watanabe aims to build a professional team capable of creating diverse business ventures.

Conference Theme

The overarching theme of the E-Commerce Conference 2026 Summer is "DIALOGUE & RESILIENCE - Transforming Conversations into Strength." Over two days, the conference will not only highlight product introductions but will focus heavily on problem-solving case studies and discussions that can benefit attendees immediately. Topics include AI-driven experience design based on proprietary data, reconfiguring customer relationship management (CRM), and building resilient supply chains to meet evolving market needs.

Registration and Attendance

The conference will be held online, making it accessible to a wide audience. Pre-registration is required, and the event is free of charge. Attendees can register at the official event site and will have access to recorded sessions for a week post-conference. This format aims to engage participants in deep conversations about actionable strategies for the future of commerce.

About Nahat, Boldies, and Shizai

Nahat is committed to "Creating Drama" and fostering business growth through innovative marketing strategies. With a focus on D2C models and extensive consulting services, Nahat positions itself for continuous evolution well into 2040.

shizai aims to reshape retail supply chains using technology, focusing on efficiency and optimization within the e-commerce sector. Their mission began in October 2020, with a determination to pave the way for a sustainable future in online retail.

Boldies embodies a bold approach to D2C, emphasizing rapid response to customer needs and eco-conscious product offerings.

For further information about the conference and the participating companies, visit their respective websites for a solid grasp of how they intend to shape the future landscape of e-commerce.

Conclusion

As e-commerce continues to adapt to shifting consumer behaviors and technological advancements, events like the E-Commerce Conference 2026 Summer facilitate vital dialogues necessary for growth and resilience in the industry.