Nakamuraya's Charity Efforts: Honoring the Spirit of the Kanto Earthquake through Sweets

The Legacy of Nakamuraya: Social Contribution through Food

Nakamuraya Co., Ltd., headquartered in Shinjuku, Tokyo, has embarked on a charitable initiative by donating a portion of the sales from selected confectionery products. Under the leadership of CEO Hiroyuki Shimada and listed on the Tokyo Stock Exchange (Standard: 2204), Nakamuraya seeks to honor its founders' commitment to social contribution through food.

The company's roots in social charity date back to the catastrophic Kanto earthquake that struck on September 1, 1923. The founders, Aizō Sōma and his wife Kurohikari, witnessed the desperate need for food among the disaster victims. They felt it was their duty as merchants not to stand idly by but to work tirelessly to produce and provide steamed buns and bread to those in need. Reflecting on this experience, Aizō Sōma expressed joy in being able to do even a small part in helping others during a time of crisis.

Continuing this legacy, Nakamuraya has been actively involved in various support activities in disaster situations. As part of their recent initiative, during the anniversary month of the Kanto earthquake, the company will donate a portion of the sales from specific products as disaster relief funds.

Charity Donation Details

The sales from the following products during the specified periods will contribute to the donations:

1. Kobo Shimoko Rekka Man (工房仕込み復刻力まん)
- Sales Period: August 29, 2025 (Friday) – September 1, 2025 (Monday)
- Sales Venue: Sweets & Delica Bonna, located in the basement level of the Nakamuraya building in Shinjuku.

2. Yaki Karintou Manju (焼きかりんとう饅頭)
- Sales Period: September 1, 2025 (Monday) – September 30, 2025 (Tuesday)
- Note: The Yaki Karintou Manju will be available for sale beyond the donation period from October to November.
- Sales Venues: Selected directly operated stores including Atre Kichijoji, Keio Seiseki Sakuraoka, Odakyu Machida, and Keikyu Kamiooka, among others.

The donations will be directed to the Japanese Red Cross to support domestic disaster relief efforts.

In preserving the spirit of their founders and contributing to society, Nakamuraya aims to remind consumers that their purchases can lead to meaningful support for communities affected by disasters. This initiative not only underscores the company’s commitment to philanthropy but also builds a bridge between the past and the future, ensuring that the compassionate legacy of Aizō Sōma continues to inspire action in times of need.

For more information about Nakamuraya’s charity efforts, please visit: Nakamuraya Charity Initiative.