The Exciting Launch of L'OFFICIEL COFFEE's Second Branch in Macau

L'OFFICIEL COFFEE, a luxurious coffee brand associated with lifestyle and premium experiences, has confirmed the opening of its second location in the vibrant city of Macau. This announcement was made on November 3, 2025, by the AMTD Group Inc. and its subsidiary, The Generation Essentials Group (TGE). With this new venture, TGE reinforces its commitment to enhancing its presence in the global coffee landscape.

The decision to expand L'OFFICIEL COFFEE’s footprint comes as part of TGE's strategic initiative to operate in high-demand markets around the world, with Macau being a key location due to its bustling tourism industry and affinity for luxury experiences. The new café is set to be situated in the City of Dreams, a premier locale known for its vibrant entertainment offerings, making it an ideal spot for coffee lovers and tourists alike.

In creating the new location, TGE has successfully finalized an operational agreement with Black Spade Capital through the business relationship established via the recent merger with Black Spade Acquisition II, led by Mr. Lawrence Ho. With this collaboration, TGE aims to establish a strong partnership that capitalizes on Black Spade Capital's local expertise and insights.

TGE's Expansion Goals

As TGE embarks on this new venture, the company is not resting on its laurels. They have ambitious plans to open between 15 and 20 L'OFFICIEL COFFEE outlets globally over the next three years. This invigorating expansion is poised to solidify L'OFFICIEL COFFEE’s brand presence in international markets, with attention to key cities in the United States where a third branch is targeted.

The vision is clear: to offer a unique and sophisticated coffee experience that embodies the values of luxury and quality synonymous with the L'OFFICIEL brand. TGE’s strategic plan is aimed not just at selling coffee, but at creating an entire lifestyle experience that resonates with patrons.

About AMTD Group and TGE

The AMTD Group is known for its diverse portfolio that spans media, entertainment, education, and hospitality sectors. It operates through various subsidiaries that work together to provide extensive services that meet the demands of contemporary consumers.

TGE, the establishment that focuses on multi-media and entertainment sectors, was jointly created by AMTD Group with specific attention to hospitality and luxury services. Their elevation of brands like L'OFFICIEL showcases a commitment to excellence and innovation in the global market.

AMTD IDEA Group, another arm of the conglomerate, acts as a digital solutions provider, connecting businesses with investors and a network of resources essential for growth.

This expansion is indeed a significant moment for TGE and its stakeholders. The first L'OFFICIEL COFFEE location has already been well received, highlighting the brand's potential to entice an upscale clientele, further paving the way for future locations that will cater to a growing audience.

Conclusion

The opening of L'OFFICIEL COFFEE's second location in Macau is not just another store opening; it's a testament to TGE's strategic growth vision and commitment to establishing a global brand. As TGE continues to set its sights on ambitious growth targets, coffee enthusiasts and patrons of luxury await the delightful offerings that L'OFFICIEL COFFEE in Macau will bring.

To stay updated with AMTD Group and The Generation Essentials Group's future endeavors, keep an eye on their official communications or visit their websites for the latest news.