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The Journey Forward: Accor's Vision for 2026

Accor, a prominent name in the hospitality industry, is gearing up for an exciting year in 2026 with plans to unveil approximately 350 new hotels worldwide. This ambitious expansion will cater to a diverse set of travelers, from luxury seekers to budget-conscious adventurers. The company's strategic growth plan aims to solidify its presence in established markets while venturing into promising new territories.

A Diverse Portfolio of Hotels

From the lively nightlife of Miami to the bustling streets of Shanghai and the serene canals of Venice, Accor is set to make its mark in some of the world's most dynamic locations. Notably, the iconic Orient Express brand will embark on a maritime journey with the introduction of the Orient Express Corinthian, the largest sailing vessel in the world. This venture signifies a blend of tradition and luxury, aimed at offering travelers unparalleled experiences.

In addition to maritime adventures, Accor will be rejuvenating its land-based offerings. The renovation of a centuries-old Venetian palace will culminate in the grand opening of the Orient Express Venezia, highlighting the brand's commitment to creating unique and luxurious accommodation options.

Fresh Faces in the Luxury Segment

Accor's expansion includes notable openings across various luxury brands. Raffles will introduce new locations in key destinations, while Fairmont is set to expand in bustling urban centers and leisure hotspots. The beloved Sofitel brand will extend its French luxury aesthetic to new markets. Moreover, the Emblems Collection will showcase distinctive properties in North America and Europe. MGallery is also on track to grow in captivating locations across Asia and Europe, making it an exciting time for travelers looking for unique experiences.

Ennismore Joins the Ranks

Ennismore, the largest lifestyle hospitality company, will debut several exciting brands in 2026, including Delano, Mondrian, Rixos, Hyde, and Mama Shelter. This partnership is set to enrich Accor's portfolio, attracting a younger, trendier clientele seeking distinctive, experiential stays.

The growth strategy for Accor extends to its premium segment as well. Mantis will be expanding in Africa, while Pullman opens its first Caribbean location. Swissôtel aims to bolster its facilities in key European destinations, and Mövenpick is bringing its Swiss-inspired hospitality to idyllic coastal resorts along the Adriatic.

Additionally, midscale and economy brands such as Handwritten Collection, Novotel, Mercure, and ibis will see new openings, further diversifying options available for the over 100 million members of Accor's ALL loyalty program.

Unmatched Opportunities for Travelers

With its expansive growth strategy, Accor is setting the stage for a transformative year in the hospitality sector. The company is focused on providing memorable experiences while ensuring that diverse traveler needs are met. As travelers increasingly seek unique and culturally rich experiences, Accor’s offerings will likely resonate strongly with their desires.

Stay abreast of this journey and discover more about what Accor has in store for 2026 through their official communication channels. The future looks bright for hospitality enthusiasts as they prepare to explore new horizons with Accor.

For more details, visit the official press release.