#United States #New York #Thrive Global #Eli Lilly #Health Outcomes

Thrive Global Teams Up with Eli Lilly

In an exciting development that promises to reshape health and wellness for many, Thrive Global has announced a partnership with Eli Lilly and Company. This collaboration aims to integrate cutting-edge behavior change tools and resources into LillyDirect, Eli Lilly's direct-to-consumer platform. The agreement reflects the growing recognition of the importance of healthy behaviors in enhancing health outcomes and complements Lilly's existing medications.

The Power of Healthy Behaviors

Recent scientific research underscores the combined advantage of medicine and healthy lifestyle choices. It has shown that patients achieve better health results when they not only adhere to their prescribed medications but also engage in positive health practices. This partnership facilitates the practical implementation of this knowledge by offering scientifically-backed behavior change resources directly through LillyDirect.

Thrive Global’s resources include a range of personalized lifestyle tips known as Microsteps. These bite-sized suggestions empower individuals to make incremental changes in their daily routines that contribute to healthier lifestyles. Whether it's advice for better nutrition, exercise regimes, or stress management, each Microstep caters to the different aspects of personal health. This wealth of information is available in various engaging formats, including short videos, audio content, text instructions, and even stress-reduction exercises designed to take only a minute.

LillyDirect will host a diverse array of resources, specifically catering to individuals managing conditions such as obesity, diabetes, and migraines—conditions that affect millions worldwide. These tools seek to enhance patient knowledge and engagement, encouraging them to adopt sustainable habits that promote long-term health.

Innovation in Health Coaching

Further demonstrating their commitment to health innovation, Eli Lilly has also invested in Thrive AI Health, a new entity born from the Thrive Global brand, created in collaboration with the OpenAI Startup Fund. This initiative signifies an exciting evolution in health coaching, leveraging artificial intelligence to further personalize and optimize health guidance.

Arianna Huffington, the founder and CEO of Thrive Global, expressed that this partnership embodies a pivotal moment in the healthcare landscape, merging consumer demand for autonomy over their health choices with the hyper-personalization possibilities enabled by AI technology. She emphasizes how healthier habits can significantly enhance the effectiveness of medications and improve adherence among patients.

A Vision for Health Empowerment

“We are excited to work with Thrive Global to help individuals achieve their best possible health,” stated Jen Oleksiw, Eli Lilly's global chief customer officer. By marrying Lilly's scientific resources with Thrive's innovative behavior-changing tools, the partnership aims to make wellness tools more accessible and personalized for consumers.

Looking Ahead

The incorporation of these tools is not just a one-time initiative. Lilly and Thrive Global are committed to gradually expanding the range of conditions supported on LillyDirect, ensuring a continual flow of new resources that cater to a growing audience of health-conscious consumers.

As this partnership launches in the United States, both companies are poised to set a new standard in patient engagement and health management. Through this dynamic synergy, they aim to not only support existing healthcare solutions but also deliver transformative health outcomes driven by empowered individuals making informed choices every day.

Founded by Arianna Huffington in 2016, Thrive Global strives to democratize well-being and productivity, offering scalable solutions that affect change at both personal and organizational levels. With thousands of organizations already adopting Thrive's methods across 160 countries, the potential for widespread impact is immense. Stay tuned as Thrive Global and Eli Lilly work hand-in-hand to redefine health outcomes for millions.