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Armen Pogossian: A Trailblazer for Armenian Entrepreneurs

Armen Pogossian, the owner of Pogossian Luxury Brand House, recently made headlines as the first Armenian entrepreneur to be recognized on the prestigious Forbes 30 Under 30 platform in China. This significant achievement not only highlights Pogossian's commitment to luxury craftsmanship but also marks a pivotal moment for Armenia's representation in the global business landscape.

The Forbes 30 Under 30 Summit took place at Sias University in Zhengzhou, Henan Province, and coincided with the Forbes Economic Forum 2026. The two-day event brought together an influential community of Forbes alumni and current honorees, global business leaders, visionary investors, and industry judges. Under the adventurous theme of "Jumpstarting the Future," the summit facilitated discussions around innovation and collaboration among the next generation of leaders.

At the welcome reception, addresses were made by Herman Chik, Head of International Affairs at Forbes China, and Niu Xiaoyu, Secretary of the University’s Party Committee. This setting encouraged dialogue, innovation, and networking among emerging business leaders.

During the summit, Pogossian had the opportunity to express his views on the role of young entrepreneurs in shaping the future of global business. He emphasized that the new generation of entrepreneurs does not merely follow trends; instead, they actively create them in an ever-evolving market. "Bringing together individuals who share this vision of excellence makes transformative change inevitable. My experience at Forbes Under 30 has shown that through the exchange of ideas and embracing innovation, we can start to see and shape part of the future before it arrives," he shared.

Throughout the event, Pogossian engaged with numerous entrepreneurs, innovators, investors, and business professionals from China and beyond. His presence represents a broader mission to connect Armenian excellence with international platforms recognizing talent, ambition, and forward-thinking leadership.

The summit featured five keynote speeches and three specialized panel discussions covering diverse topics such as AI-powered smart hardware, domestic computing ecosystems, new consumer brand logic, and embodied intelligent robotics. A highlight of the evening was the much-anticipated Under 30 Awards Gala, which celebrated the honorees of the Forbes China Under 30 lists of 2024 and 2025, showcasing the diversity, ambition, and vision of a new generation of Chinese business leaders.

One unique element at the summit was the stylishly designed "Armenia Gardens" booth, which provided guests with an immersive tasting experience, introducing them to the distinctive character and heritage of Armenian brandy. This activation significantly highlighted Armenia's presence in the culture and luxury sector within the Forbes Under 30 environment.

Pogossian Luxury Brand House played a crucial role in the event's success alongside a prestigious group of partner companies, such as iSoftStone, Plug and Play China, Dreame AI Smart Ring, and MarcumAsia.

About Armen Pogossian

At 27 years old, Armen Pogossian stands as the owner of Pogossian Luxury Brand House, one of the fastest-growing international luxury groups rooted in family heritage and excellence. As a representative of a new generation of Armenian entrepreneurs, Pogossian continues to expand the presence of innovative luxury in global markets.

About Pogossian Luxury Brand House

Since the early 1990s, the Pogossian family has created exceptional luxury products based on craftsmanship and refinement. Based in Armenia and present in over 40 countries, Pogossian Luxury Brand House embodies a vision of creativity, excellence, and immersive brand experiences aimed at an international clientele.