#Japan #Fukuoka #JA Town #Pear Fair #Japanese Pears

Discover Your Perfect Pear: JA Town Launches Pear Fair

JA Town, operated by the National Agricultural Cooperative Federation, is excited to announce the start of its highly anticipated "Pear Fair" on July 18. This special feature page will present an array of pear varieties, focusing on the primary cultivars alongside unique options available only during the season in specific regions. The site allows customers to search for pears based on their preferred quantity and budget, helping anyone unsure of which pear to buy.

Featured Pear Varieties

Fukuoka: Gyokusui (玉水)

Developed over ten years, Gyokusui debuted in 2022 and is among the rarest pears in Japan. This smaller pear might be diminutive, but it is packed with flavor, boasting a sugar content 1-2 degrees higher than other pears sold during the same period, which gives it a notably sweet taste and a crisp texture.

Ibaraki: Keisui (恵水)

Originating from a cross between "Shin'yuki" and "Chikusui", this regional original variety has been expanding its production gradually since its first commercial output in 2016. Keisui pears are characterized by their fruity aroma,Juicy interior, and the perfect blend of sweetness with very little acidity, presenting a satisfying crunch that makes them enjoyable for all ages.

Tochigi: Nikkori Pear (にっこり梨)

This red pear variety is a delightful fusion of “Shinko” and “Toyosui”. The name Nikkori cleverly combines the famous Tochigi sightseeing spot “Nikko” and the Chinese word for pear, “li”. Loved for its juicy texture and robust sweetness, the Nikkori Pear is a firm favorite across generations.

Saitama: Saigyoku (彩玉)

Saigyoku, developed by the Saitama Agricultural Technology Research Center, is an original variety of Saitama, born from the union of “Shinko” and “Toyosui”. This pear can only be produced by local farmers as it is a certified Saitama brand. It is known for being large and juicily bursting with flavor, offering a pleasurable experience as its sweetness floods your mouth.

Tottori: Shinkansen (新甘泉)

This red pear variety, cultivated by the Tottori Horticultural Experiment Station, is a hybrid between "Chikusui" and the variety "Osa 20th century". It features a big size, high sugar content, has low acidity, and stands out due to its early harvest season. The pears are picked using a light sensor to ensure optimal sugar level and ripeness.

Nagano: Nansui (南水)

Nansui, hailing from Takamori Town in Nagano, is a staple pear known for its crisp texture and lasting sweetness. With an average sugar content of over 14 degrees, it’s an ideal choice for anyone looking for an exceptionally sweet pear bursting with juice.

Special Campaign

Period: July 18, 2027 - September 30, 2027
Details: The first 2,000 customers purchasing pears will receive a voucher worth 500 yen for their next JA Town purchase.

About JA Town

JA Town symbolizes the concept of "Let’s live deliciously in Japan," it is an online marketplace by JA ZEN-NO, providing fresh, seasonal agricultural products gathered from various farms nationwide. It connects consumers directly with the farmers producing these specialty products. The platform aims to enhance quality living through food, ensuring that consumers can enjoy the essence of seasonal produce. The mascot of JA Town is the charming character “Jita.”

Check it out at: JA Town Official Site

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