MassageLuXe Celebrates Major Growth Milestone With 100th Spa Location Opening in Fresno

MassageLuXe Achieves 100th Spa Location with Grand Celebration

MassageLuXe, a prominent luxury spa franchise known for its exceptional massage therapy and skincare services, has marked a notable milestone in its journey by celebrating the grand opening of its 100th spa location in Fresno, California. This event not only signifies the brand's robust growth in the first half of 2025 but also highlights an increasing demand for high-quality wellness services across the nation.

In August 2025, MassageLuXe brought together franchisees, customers, and local community members in Fresno to commemorate this major achievement. The grand opening event served as a platform to showcase the spa's commitment to providing outstanding wellness services that enhance the quality of life for individuals in various communities.

As part of its expansion efforts, MassageLuXe achieved significant growth during this remarkable year. In addition to the Fresno location, the brand has opened three additional spas in Wylie, Texas, Pleasant Grove, Utah, and Prosper, Texas, reflecting its ambitious plans for nationwide reach. Notably, MassageLuXe has signed franchise agreements for two more locations in the Atlanta area, a decision made by franchisees Lonnie and Dianna Wilson. Furthermore, construction on new locations is already underway in five different states, emphasizing the brand's relentless drive for expansion.

Kristen Pechacek, the CEO of MassageLuXe, expressed her enthusiasm regarding the brand's performance, stating, "2025 has been a milestone year for MassageLuXe as we continue to see strong demand for high-quality wellness services and an increasing number of multi-unit and first-time franchisees choosing to invest with us." This sentiment encapsulates the company's ongoing growth trajectory and its dedication to meeting consumer expectations.

In tandem with the 100th spa celebration, MassageLuXe launched its Member of the Year campaign, which garnered an impressive 3,873 submissions from members nationwide. These submissions highlighted inspiring stories that underscore the essential role wellness plays in the lives of MassageLuXe clients. This initiative further reflects the brand's commitment to cultivating meaningful connections with its guests and recognizing the positive impact of their services.

Financially, MassageLuXe has reported substantial revenue growth, with double-digit increases year-over-year. This is largely attributed to strong same-store sales, showcasing an increasing demand for their flagship offerings, which include massages, facials, waxing, and the innovative HydroLuXe water massage therapy. The forthcoming openings and active construction of new spas position MassageLuXe on track to achieve its most successful growth year to date by the end of 2025.

The extensive range of services provided by MassageLuXe is designed to aid clients in unwinding, rejuvenating, and enhancing their well-being. With its recent milestone, the brand is poised to continue its expansion throughout the United States while actively seeking new franchise partners who aspire to join the booming health and wellness industry. MassageLuXe offers comprehensive training, robust marketing support, and a scalable business model, making it a lucrative opportunity for prospective entrepreneurs eager to invest in a rapidly growing service-driven sector.

Whether aiming to diversify a current career, expand an existing business, or transition full-time into the spa industry, MassageLuXe presents an ideal opportunity. Prospective franchisees can explore available incentives and learn more about the exciting franchise options directly on MassageLuXe's official website at massageluxe.com/franchise-opportunities.

Founded in 2007 in St. Louis, Missouri, MassageLuXe is committed to providing unparalleled spa experiences that support health, well-being, and enhanced quality of life. With 100 restaurants across over 20 states, the brand is determined to double its location count within the next three years, solidifying its position as a leader in the spa franchise sector.